E-Education is a new startup that develops and markets MBA courses offered over the Inter-net. The company is currently located in Chicago and employs 150 people. Due to strong growth, the company needs additional office space. The company has the option of leasingadditional space at its current location in Chicago for the next two years, but after that willneed to move to a new building. Another option the company is considering is moving theentire operation to a small Midwest town immediately. A third option is for the company tolease a new building in Chicago immediately. If the company chooses the first option andleases new space at its current location, it can, at the end of two years, either lease a newbuilding in Chicago or move to the small Midwest town. The following are some additional facts about the alternatives and current situation:1. The company has a 75 percent chance of surviving the next two years.2. Leasing the new space for two years at the current location in Chicago would cost $750,000per year.3. Moving the entire operation to a Midwest town would cost $1 million. Leasing spacewould run only $500,000 per year.4. Moving to a new building in Chicago would cost $200,000, and leasing the new building’sspace would cost $650,000 per year.5. The company can cancel the lease at any time.6. The company will build its own building in five years if it survives.7. Assume all other costs and revenues are the same no matter where the company is located.What should E-Education do?
E-Education is a new startup that develops and markets MBA courses offered over the Inter-
net. The company is currently located in Chicago and employs 150 people. Due to strong
growth, the company needs additional office space. The company has the option of leasing
additional space at its current location in Chicago for the next two years, but after that will
need to move to a new building. Another option the company is considering is moving the
entire operation to a small Midwest town immediately. A third option is for the company to
lease a new building in Chicago immediately. If the company chooses the first option and
leases new space at its current location, it can, at the end of two years, either lease a new
building in Chicago or move to the small Midwest town.
The following are some additional facts about the alternatives and current situation:
1. The company has a 75 percent chance of surviving the next two years.
2. Leasing the new space for two years at the current location in Chicago would cost $750,000
per year.
3. Moving the entire operation to a Midwest town would cost $1 million. Leasing space
would run only $500,000 per year.
4. Moving to a new building in Chicago would cost $200,000, and leasing the new building’s
space would cost $650,000 per year.
5. The company can cancel the lease at any time.
6. The company will build its own building in five years if it survives.
7. Assume all other costs and revenues are the same no matter where the company is located.
What should E-Education do?
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