, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of  Khaddi and your company wants you to deploy an efficient Marketing information system.   Explain how all the components of the Marketing Information system will help Khaadi in collecting information and forecasting demand?

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Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.