After watching an advertisement for an athlete's foot treatment with a famous professional football player who suffered from this same difficulty, Bill formed a simple belief that this treatment was effective. This is an example of simple beliefs based on a. explanations from an endorsement b. Elaboration c. affective debate d. the truth effect

After watching an advertisement for an athlete's foot treatment with a famous professional football player who suffered from this same difficulty, Bill formed a simple belief that this treatment was effective. This is an example of simple beliefs based on a. explanations from an endorsement b. Elaboration c. affective debate d. the truth effect

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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