ABC company records during the past six weeks indicate the number of jobs requests: WEEK 1 2 3 4 5 6 Requests 45 38 36 42 46 43   Required:  Predict the number of requests for Week 7 using each of the following methods:        a.      Naïve        b.      A four-period moving average.        c.      Exponential smoothing with a = .30.  Assume that the forecast for Week 1 = 43.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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ABC company records during the past six weeks indicate the number of jobs requests:

WEEK

1

2

3

4

5

6

Requests

45

38

36

42

46

43

 

Required:  Predict the number of requests for Week 7 using each of the following methods:

       a.      Naïve

       b.      A four-period moving average.

       c.      Exponential smoothing with a = .30.  Assume that the forecast for Week 1 = 43.   

 

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