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a. Using Coveys model, discuss "doing your duty" vs. initiating new ideas such as product service innovation, improve account/ client services, and influencing your boss to make helpful changes. Be sure you use language from the article on Coveys model in your discussion.  b. How can you make an impact in your organization using one or more of Coveys seven habits?

a. Using Coveys model, discuss "doing your duty" vs. initiating new ideas such as product service innovation, improve account/ client services, and influencing your boss to make helpful changes. Be sure you use language from the article on Coveys model in your discussion.  b. How can you make an impact in your organization using one or more of Coveys seven habits?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Read the following?

Part 1: Followership

1. Read the attachment Stephen Coveys 7 Habits of Highly Effective People, which is very relevant to the ideas of followership in Chapter 7. 
a. Using Coveys model, discuss "doing your duty" vs. initiating new ideas such as product service innovation, improve account/ client services, and influencing your boss to make helpful changes. Be sure you use language from the article on Coveys model in your discussion. 
b. How can you make an impact in your organization using one or more of Coveys seven habits?

STEPHEN R.COVEY Seven Habits of Highly Effective People (Stephen Covey) Fr he er lestig Ahe The 1. Be Proactive "Taking initiative does not mean being pushy, obnoxious, or aggressive. It does mean recognizing our responsibility to make things happen." HABITS HIGHLY EFFECTIVE PEOPLE 2. Begin With the End in Mind "(This habit)..is based on imagination-- the ability to envision, to see the potential, to create with our minds what we cannot at present see with our eyes... 3. Put First Things First "Create a clear, mutual understanding of what needs to be accomplished, focusing on what, not how; results not methods. Spend time. Be patient. Visualize the desired result." 4. Think Win-Win "Win-Win is a frame of mind that constantly seeks mutual benefit in all human interactions. Win-Win means that agreements or solutions are mutually beneficial and satisfying." 5. Seek First to Understand, Then to Be Understood ""Seek First to Understand' involves a very deep shift in paradigm. We typically seek first to be understood. Most people do not listen with the intent to understand; they listen with the intent to reply. They're either speaking or preparing to speak. They're filtering everything through their own paradigms, reading their autobiography into other people's lives." 6. Synergize "Synergy works; it's a correct principle. It is the crowning achievement of all the previous habits. It is effectiveness in an interdependent reality-- it is teamwork, team building, the development of unity and creativity with other human beings." 7. Sharpening the Saw "This is the habit of renewal...It circles and embodies all the other habits. It is the habit of O Leadership Reflec.docx
Transcribed Image Text:STEPHEN R.COVEY Seven Habits of Highly Effective People (Stephen Covey) Fr he er lestig Ahe The 1. Be Proactive "Taking initiative does not mean being pushy, obnoxious, or aggressive. It does mean recognizing our responsibility to make things happen." HABITS HIGHLY EFFECTIVE PEOPLE 2. Begin With the End in Mind "(This habit)..is based on imagination-- the ability to envision, to see the potential, to create with our minds what we cannot at present see with our eyes... 3. Put First Things First "Create a clear, mutual understanding of what needs to be accomplished, focusing on what, not how; results not methods. Spend time. Be patient. Visualize the desired result." 4. Think Win-Win "Win-Win is a frame of mind that constantly seeks mutual benefit in all human interactions. Win-Win means that agreements or solutions are mutually beneficial and satisfying." 5. Seek First to Understand, Then to Be Understood ""Seek First to Understand' involves a very deep shift in paradigm. We typically seek first to be understood. Most people do not listen with the intent to understand; they listen with the intent to reply. They're either speaking or preparing to speak. They're filtering everything through their own paradigms, reading their autobiography into other people's lives." 6. Synergize "Synergy works; it's a correct principle. It is the crowning achievement of all the previous habits. It is effectiveness in an interdependent reality-- it is teamwork, team building, the development of unity and creativity with other human beings." 7. Sharpening the Saw "This is the habit of renewal...It circles and embodies all the other habits. It is the habit of O Leadership Reflec.docx
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