a. Explain the value of marketing communication and how it may assist the organisation with its campaign. b. Outline the various marketing communication tools available to support the company's marketing campaign c. Consider the company's campaign requirements and create a marketing communications proposal in whic best tool(s) for the campaian
a. Explain the value of marketing communication and how it may assist the organisation with its campaign. b. Outline the various marketing communication tools available to support the company's marketing campaign c. Consider the company's campaign requirements and create a marketing communications proposal in whic best tool(s) for the campaian
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![DIog
a. Explain the value of marketing communication and how it may assist the organisation with its campaign.
b. Outline the various marketing communication tools available to support the company's marketing campaign.
c. Consider the company's campaign requirements and create a marketing communications proposal in which you propose and evaluate the
best tool(s) for the campaign.
d. Argue the advantages of the marketing communications tools your proposed for the task.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fe387ff15-3d70-4b3f-99dd-38e20f66f7e3%2Fc30ba4d4-b21c-42db-8cfe-87d244ac2bf1%2Fdxj7ndf_processed.png&w=3840&q=75)
Transcribed Image Text:DIog
a. Explain the value of marketing communication and how it may assist the organisation with its campaign.
b. Outline the various marketing communication tools available to support the company's marketing campaign.
c. Consider the company's campaign requirements and create a marketing communications proposal in which you propose and evaluate the
best tool(s) for the campaign.
d. Argue the advantages of the marketing communications tools your proposed for the task.
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