DIoga. Explain the value of marketing communication and how it may assist the organisation with its campaign.b. Outline the various marketing communication tools available to support the company's marketing campaign.c. Consider the company's campaign requirements and create a marketing communications proposal in which you propose and evaluate thebest tool(s) for the campaign.d. Argue the advantages of the marketing communications tools your proposed for the task.

Answered: a. Explain the value of marketing…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

DIog
a. Explain the value of marketing communication and how it may assist the organisation with its campaign.
b. Outline the various marketing communication tools available to support the company's marketing campaign.
c. Consider the company's campaign requirements and create a marketing communications proposal in which you propose and evaluate the
best tool(s) for the campaign.
d. Argue the advantages of the marketing communications tools your proposed for the task.

Expert Solution

Introduction

Disclaimer: Since you have asked multiple questions, we will solve the first question for you. If you want any specific question to be solved then please specify the question number or post only that question.

Marketing is the activity to build customers. It creates need in the mind of customer and put forward its solution, as the best one for the target market.

Marketing must always focus on the needs rather than the features. For example, the marketer should sell the hole and not the nails. This resonates with the target market, and they will surely make a purchase. Marketing involves pricing, branding, segmentation, communication, etc.