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- A cosmetic manufacturer wants to understand why users shop online versus in store, and how they might take better advantage of the online channel; the manufacturer wants to make improvements to the company’s website. The manufacturer also wants to find out why Nordstrom.com (a competitor’s website) appeals to cosmetic consumers versus other websites. The cosmetic manufacturer also wants to find ways to improve consumers’ in-store experience. Further, the manufacturer wants to produce a three (3) month sales forecast based on the data produced from the research. Objectives: Why users shop online versus in store How to take advantage of the online channel How to improve the company’s website Why does Nordstrom.com (their competitor) appeal to cosmetic consumers versus other websites. Ways to improve consumers’ in-store experience Requireed: Produce fictitious findings, chart and dat analysis that relate back to the objectives.A goal has to be . . . so that one can assess whether it has been achieved. (a) flexible (b) congruent (c) specific (d) measurable3.1 Read the following case study and answer the questions that follow. John and Amy want to expand their T-shirt business but market research is very expensive and they do not have the finances. 3.1.1 Distinguish between primary and secondary data collection and give ONE example of each. Use the table below to answer the question Primary data Example: Secondary data Example:
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