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In relation to balance score card, which one of the following is an example of the lead indicator? Select one: a. Number of customers b. Customer satisfaction c. Improved customer service d. Return on investment

In relation to balance score card, which one of the following is an example of the lead indicator? Select one: a. Number of customers b. Customer satisfaction c. Improved customer service d. Return on investment

Understanding Business
Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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In relation to balance score card, which one of the following is an example of the lead indicator?
Select one:
a. Number of customers
b. Customer satisfaction
c. Improved customer service
d. Return on investment
Expert Solution
Step 1

The Balanced Scorecard is intended to aid in the evaluation of the company's strategy at all levels. Without a balanced collection of indicators, advances in one area may come at the price of improvements in others, or short-term gains may damage long-term value.

The Scorecard serves as a framework for obtaining organizational consensus on strategy, conveying that plan to workers, and measuring its validity and usefulness.

 

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