Managers may survey customers to determineor the qualitative and quantitative aspects of the product thatthe customers feel are most important.cause-effect relationshipsThe purpose of cascading the balanced scorecafinancial perspectivesto:Ensure strict hierarchical control of thvalue propositionsO Customize the organizational mission business process perspectives

Customer is the person who takes part in the economic exchange with the firm. He is a person who…

Answered: Managers may survey customers to…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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