a) Of those surveyed, % found nothing they disliked (enter your response as a real number rounded to one decimal place). b) Choose the correct Pareto chart summarizing these responses. Include the "no complaints" group (label L). O A. No. of complair 1507 120- B. 150 120- No. of complair O C. No. of complair 1507 120- D. 150 120- No. of complair

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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Question
A recent Gallup poll of 573 adults who flew in the past year collected the number 1
complaints about flying.
Click the icon to view the Gallup poll data.
a) Of those surveyed, % found nothing they disliked (enter your response as a real
number rounded to one decimal place).
b) Choose the correct Pareto chart summarizing these responses. Include the "no
complaints" group (label L).
O A.
150
120-
90-
60-
30-
0-
No. of complair
DLHCKAGEB
B.
150
120-
90-
60-
30-
0-
No. of complair
DLHCAKGEB
No. of complair
150
120-
90-
60-
30-
0-
HCDL KAGEB
D.
✔ Click the icon to view the partially completed fish-bone chart.
Match each number in the chart with the corresponding problem.
150-
120-
90-
60-
30-
0-
No. of complair
LDHCKAGEB
c) Use the "four Ms" method to complete a fish-bone chart for the different categories of
dislikes.
Transcribed Image Text:A recent Gallup poll of 573 adults who flew in the past year collected the number 1 complaints about flying. Click the icon to view the Gallup poll data. a) Of those surveyed, % found nothing they disliked (enter your response as a real number rounded to one decimal place). b) Choose the correct Pareto chart summarizing these responses. Include the "no complaints" group (label L). O A. 150 120- 90- 60- 30- 0- No. of complair DLHCKAGEB B. 150 120- 90- 60- 30- 0- No. of complair DLHCAKGEB No. of complair 150 120- 90- 60- 30- 0- HCDL KAGEB D. ✔ Click the icon to view the partially completed fish-bone chart. Match each number in the chart with the corresponding problem. 150- 120- 90- 60- 30- 0- No. of complair LDHCKAGEB c) Use the "four Ms" method to complete a fish-bone chart for the different categories of dislikes.
Data table
Problem
A. Cramped seats
B. Cost
C. Dislike or fear of flying
D. Security measures
E. Poor service
F. Connecting flight problems
G. Overcrowded planes
H. Late planes/waits
I Food
J. Lost luggage
K. Other
Print
No. of Complaints
47
12
81
123
18
9
43
Done
75555
81
51
X
Transcribed Image Text:Data table Problem A. Cramped seats B. Cost C. Dislike or fear of flying D. Security measures E. Poor service F. Connecting flight problems G. Overcrowded planes H. Late planes/waits I Food J. Lost luggage K. Other Print No. of Complaints 47 12 81 123 18 9 43 Done 75555 81 51 X
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