A manufacturer of pens has hired an advertising agency to develop an advertising campaign for the upcoming holidayseason. To prepare for this project, the research director decides to initiate a study of the effect of advertising onproduct perception. An experiment is designed to compare three different advertisements. Advertisement A greatlyundersells the pen's characteristics. Advertisement B slightly undersells the pen's characteristics. AdvertisementC slightly oversells the pen's characteristics. A sample of 18 adult respondents, taken from a larger focus group, israndomly assigned to the three advertisements (so that there are 6 respondents to each advertisement). After readingthe advertisement and developing a sense of "product expectation," all respondents unknowingly receive the samepen to evaluate. The respondents are permitted to test the pen and the plausibility of the advertising copy. Therespondents are then asked to rate the pen from 1 to 7 (lowest to highest) on the product characteristic scales ofappearance, durability, and writing performance. The combined scores of three ratings (appearance, durability, andwriting performance) for the 18 respondents, stored are as follows:A151817191920B161721161917C8710151414a. At the 0.05 level of significance, is there evidence of a difference in the mean rating of the pens followingexposure to three advertisements?b. If appropriate, determine which advertisements differ in mean ratings.c. At the 0.05 level of significance, is there evidence of a difference in the variation in ratings among the threeadvertisements?

Answered: Image /qna-images/answer/dd0fa803-1229-4915-ae50-30fa0e40f60e.jpg

Answered: A manufacturer of pens has hired an…

MATLAB: An Introduction with Applications

6th Edition

ISBN:9781119256830

Author:Amos Gilat

Publisher:Amos Gilat

Chapter1: Starting With Matlab

Section: Chapter Questions

Problem 1P

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Immediate feedback to incorrect exam answers.Researchers from the Educational Testing Service (ETS) found that providing immediate feedback to students answering open-ended questions can dramatically improve students’ future performance on exams (Educational and Psychological Measurement, Feb. 2010). The ETS researchers used questions from the Graduate Record Examination (GRE) in the experiment. After obtaining feedback, students could revise their answers. Consider one of these questions. Initially, 50% of the students answered the question correctly. After providing immediate feedback to students who answered incorrectly, 70% answered correctly. Consider a bank of 100 open-ended questions similar to those on the GRE.a. In a random sample of 20 students, what is the probability that more than half initially answer the question correctly? b. Refer to part a. After providing immediate feedback, what is the probability that more than half of the students answer the question…
Was the study an experiment (see Chapter 11) or quasi-experiment (see Chapter 12)? How do you know? Levine, L. J., Burgess, S. L., & Laney, C. (2008). Effects of discrete emotions on young children’s suggestibility. Developmental Psychology, 44, 681–694. Purpose of the Study. Levine, Burgess, and Laney (2008) conducted a study to investigate the effect of children’s emotions on their memory abilities and the likelihood that their memory accuracy would decline due to leading questions about their memories for a story. This knowledge may be useful in determining the conditions under which children’s memories are less likely to be accurate, which is important in various applied situations, such as when children must testify in court about something they experienced. Method of the Study. Four- and six-year-old children participated in the study. Each child was presented with three stories. A task at the end of each story was designed to elicit happiness, sadness, or anger. This…
Read this same passage and answer this question. Is it response variable or explanatory variable?
In the early 1970s, a young man challenged an Oklahoma state law that prohibited the sale of 3.2% beer to males under age 21 but allowed its sale to females in the same age group. The case (Craig v. Boren, 429 U.S. 190, 1976) was ultimately heard by the U.S. Supreme Court. The state of Oklahoma argued that the law improved traffic safety. One of the three main pieces of data presented to the court was the result of a “random roadside survey.” This survey gathered information on gender and whether or not the driver had been drinking alcohol in the previous 2 hours. A total of 619 drivers under 21 years of age were included in the survey. The chi-square test statistic is approximately 1.64 for this data. Find the P-value State a conclusion at a 5% level of significance. Do you think that the data supports the Oklahoma law that forbids sale of 3.2% beer to males and permits it to females? See image.
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