Reading the image please answer the following questionsa) Is there any breach on the above mentioned scenario? Please give your reasons Justifying your answer whatever it can be.b) What were the expectations of the AGM Vs the MD & Chairman you think? c) What are your thoughts about the overall condition of the company? CEO, that the existing CEO will be in charge of the company & no people unless someone isdishonest will lose job. CEO should help him to reorganize the company.But within few weeks in contrary to his commitment the Chairman, handpicked two of his trustedpersons and appointed them as Managing Director & AGM Finance Sputnik. The ManagingDirector was a retired high official of Army with no clue about business environment. The AGMFinance was a foreign educated Bangladeshi with very limited industry exposure. Both of themwere fully dependent on the wish & will of the chairman. However while appointing this new MD,the chairman again assured the existing CEO that this MD position is an ornamental positionwith no operational authority. Hence nothing changes with this new appointment of MD, ratherthe operational responsibility of the whole show remains with CEO.Opposing to what being said by the chairman, just after joining both the new MD & AGM financeteamed up to find faults of the existing employees of Sputnik Pharma and started taking punitivemeasures bypassing the CEO. As result despite repeated verbal assurance of the Chairman &CEO in one hand good performers of Sputnik started leaving the company, on the other handpoor & average performers, took the strategy of making the new management happy not withwork but providing them sweet talks and backbiting sort of information. Soon the wholecompany turned into good breeding ground of gossips, rumors & fightsSoon the MD started feeling that the AGM Finance, appointed by Chairman along with him wasnot competent enough, hence he asked the chairman to have a more experienced Financeperson on top of the AGM and finally he got the positive nod from the Chairman to recruit oneDGM. After having a new DGM Finance on top of him, the AGM finance felt offended but keptquiet.Recently the AGM Finance lost his father in law due to COVID 19 hence couldn't come to officethat day. After hearing the news, MD called up the AGM Finance and expressed his deepcondolence to comfort the AGM. To manage usual grief of the sudden loss of important familymember, AGM was unable to come to office consecutively for 3 days, however he did notapplied for any leave. On 3rd day there was a scheduled meeting that was called by MD weekbefore, in which the AGM could not join being absent in office. Upset with the absence of AGM,after the meeting the MD sent out mail to AGM finance asking for explanation why he missedsuch an important meeting that was planned much earlier.Within an hour the MD got an one liner answer from AGM Finance, that says "Dear Sir, I will notbe coming to office, please terminate me with immediate effect and let me know by email" Background:Sputnik Pharma, a MNC Pharmaceuticals Company of Bangladesh, majority stake of which waswith foreign investors has been struggling since it came to the market in 2009. Since itsinception until end 2017 it changed its CEO for 7 times who were appointed at the will of one orthe other shareholder. Finally at the end of 2017 the board unanimously appointed a new CEOwho was seasoned person with bag full of national & international experiences to revive thecompany. After a couple of months the new CEO realized despite commitment from the boardmembers he is actually in the middle of troubled water while board members are busy with theirown personal interest above the interest of the company. But new CEO decided to do his bestto turn it around. In such a situation as the COVID 19 broke out the company fell into an evenmore troubled situation with dried up cash flow hence that need cash injection.Right that time the board of directors decided to sell the company to any potential buyer andasked the CEO to do that diligently, that he agreed as he thought if it goes to the right hand thiscompany has got potential not only to survive but to flourish , which will enable a lot ofemployment opportunities for the country. So he focused to his new task of finding a goodcustomer.After lots of screening finally a group of company with solid track record become interested tobuy the company. So the CEO along with his CFO started the process. During the process ofthis transaction, in a meeting with the Chairman of the buying group of company startedshouting to CFO about some issues which were not in the control of anyone. But the saidChairman was irrationally blaming the CFO. After that meeting was over, next day going tooffice the CFO handed his resignation letter with immediate effect, despite the CEO requestedhim to continue until the deal is closed that is due by 2 months.Transaction & AftermathAs per plan transaction that is selling of the company to new owner went on smoothly. Beingsurprised with the sudden resignation of previous CFO, the chairman assured repeatedly the

a) Breaches in the mentioned scenario: The Chairman should have appointed the MD and AGM finance of…

a) Is there any breach on the above mentioned scenario? Please give your reasons Justifying your answer whatever it can be. b) What were the expectations of the AGM Vs the MD & Chairman you think? c) What are your thoughts about the overall condition of the company?

a) Is there any breach on the above mentioned scenario? Please give your reasons Justifying your answer whatever it can be. b) What were the expectations of the AGM Vs the MD & Chairman you think? c) What are your thoughts about the overall condition of the company?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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