Your challenge is to select one of the following premiere league teams competing this year that have a youth academy: Once you have selected a team academy you must address the following: You are tasked with identifying the industry, markets, and value propositions associated with the company (remember there are men’s, women’s, and youth clubs in many of these organisations), and more importantly, what is the role of the youth academies? Other questions you might want to address include: • What is the purpose of an academy? • Does it have a critical role in the organisation? Industry Markets and Value Propositions Business Start-up MGT3027 6 MGT 3027 Assessment 1 • How/is a youth academy financially sustainable? • Where does the academy operate? • How do academies compete as an organisation (sourcing, funding, sustainability) NOT literally on the pitch. • Why are these academies important to the organisation? Use references, information, and data to support all your decisions and remember to be specific on the target markets for this product/service. Key Responsibilities: 1. Identify the industry your team/academy operates in 2. Identify the markets associated with the academy and how it translates to the overall motivations of the company a. Penetrated, Served, and Total Available Markets 3. Identify the core customer value propositions of the youth academy a. Business Model b. Create Value 4. Compose and deliver a presentation up to 10 minutes a. Submit Presentation on Moodle 5. This challenge relates to the Industry and Market Analysis and Customers and Value Propositions sections in your Business Plan. This exercise echoes the Industry and Market Analysis and Customers and Value Propositions sections of the Business Plan.
Your challenge is to select one of the following premiere league teams competing this year that have a youth academy: Once you have selected a team academy you must address the following: You are tasked with identifying the industry, markets, and value propositions associated with the company (remember there are men’s, women’s, and youth clubs in many of these organisations), and more importantly, what is the role of the youth academies? Other questions you might want to address include: • What is the purpose of an academy? • Does it have a critical role in the organisation? Industry Markets and Value Propositions Business Start-up MGT3027 6 MGT 3027 Assessment 1 • How/is a youth academy financially sustainable? • Where does the academy operate? • How do academies compete as an organisation (sourcing, funding, sustainability) NOT literally on the pitch. • Why are these academies important to the organisation? Use references, information, and data to support all your decisions and remember to be specific on the target markets for this product/service.
Key Responsibilities: 1. Identify the industry your team/academy operates in 2. Identify the markets associated with the academy and how it translates to the overall motivations of the company a. Penetrated, Served, and Total Available Markets 3. Identify the core customer value propositions of the youth academy a. Business Model b. Create Value 4. Compose and deliver a presentation up to 10 minutes a. Submit Presentation on Moodle 5. This challenge relates to the Industry and Market Analysis and Customers and Value Propositions sections in your Business Plan. This exercise echoes the Industry and Market Analysis and Customers and Value Propositions sections of the Business Plan.
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