Discuss SWOT analyses and what we can learn from them. Then, answer the following questions: 1. In SWOT analysis, what are some of the tools you might use to understand the internal environment (identify strengths and weaknesses)? 2. In SWOT analysis, what are some of the tools you might use to understand the external environment (identify opportunities and threats)?
Discuss SWOT analyses and what we can learn from them. Then, answer the following questions: 1. In SWOT analysis, what are some of the tools you might use to understand the internal environment (identify strengths and weaknesses)? 2. In SWOT analysis, what are some of the tools you might use to understand the external environment (identify opportunities and threats)?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Discuss SWOT analyses and what we can learn from them. Then, answer the following questions:
1. In SWOT analysis, what are some of the tools you might use to understand the internal environment (identify strengths and weaknesses)?
2. In SWOT analysis, what are some of the tools you might use to understand the external environment (identify opportunities and threats)?
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