1. Describe what is profit and why this is important to organisations.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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1
6.
1. Describe what is profit and why this is important to organisations.
2. Profit is an important source of finance for business. Profit earned which are kept in
Describe what is Corporate Social Responsibility and why this is important to
organisations.
It is a management concept whereby companies integrate social and environmental concern in
their business operation and interactions with their stakeholder.
3. Outline the types of CSR activities that a business may carry out, use examples from
organisation.
4. Link profit with corporate social responsibility give examples of organisations and
their CSR actions.
5. Give advantages and disadvantages of focusing on profits. Give advantages and
disadvantages of focusing on profits
6. Mention the impacts on the business in terms of costs and benefits
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Transcribed Image Text:1 6. 1. Describe what is profit and why this is important to organisations. 2. Profit is an important source of finance for business. Profit earned which are kept in Describe what is Corporate Social Responsibility and why this is important to organisations. It is a management concept whereby companies integrate social and environmental concern in their business operation and interactions with their stakeholder. 3. Outline the types of CSR activities that a business may carry out, use examples from organisation. 4. Link profit with corporate social responsibility give examples of organisations and their CSR actions. 5. Give advantages and disadvantages of focusing on profits. Give advantages and disadvantages of focusing on profits 6. Mention the impacts on the business in terms of costs and benefits 000 吕0 000 F8 F9 F6 F7 F3 F4 F5 7 8 9 4 5 CO
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