Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Need help with these, New Zealand vs Australia is the main context for this question as your answering

Transcribed Image Text:1
6.
1. Describe what is profit and why this is important to organisations.
2. Profit is an important source of finance for business. Profit earned which are kept in
Describe what is Corporate Social Responsibility and why this is important to
organisations.
It is a management concept whereby companies integrate social and environmental concern in
their business operation and interactions with their stakeholder.
3. Outline the types of CSR activities that a business may carry out, use examples from
organisation.
4. Link profit with corporate social responsibility give examples of organisations and
their CSR actions.
5. Give advantages and disadvantages of focusing on profits. Give advantages and
disadvantages of focusing on profits
6. Mention the impacts on the business in terms of costs and benefits
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