A distribution channel may be direct or indirect. One of the advantages of a Direct Channel is that it can: A. Enable the manufacturer to benefit from the expertise of channel partners. B. Reduce the risk of government regulation. C. Provide the manufacturer with greater control over the customer experience. D. Enhance new product innovation

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
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A distribution channel may be direct or indirect. One of the advantages of a Direct Channel is that it can:
A. Enable the manufacturer to benefit from the expertise of channel partners.
B. Reduce the risk of government regulation.
C. Provide the manufacturer with greater control over the customer experience.
D. Enhance new product innovation
O O
Transcribed Image Text:A distribution channel may be direct or indirect. One of the advantages of a Direct Channel is that it can: A. Enable the manufacturer to benefit from the expertise of channel partners. B. Reduce the risk of government regulation. C. Provide the manufacturer with greater control over the customer experience. D. Enhance new product innovation O O
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