A distribution channel may be direct or indirect. One of the advantages of a Direct Channel is that it can: A. Enable the manufacturer to benefit from the expertise of channel partners. B. Reduce the risk of government regulation. C. Provide the manufacturer with greater control over the customer experience. D. Enhance new product innovation
A distribution channel may be direct or indirect. One of the advantages of a Direct Channel is that it can: A. Enable the manufacturer to benefit from the expertise of channel partners. B. Reduce the risk of government regulation. C. Provide the manufacturer with greater control over the customer experience. D. Enhance new product innovation
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 1DYMP
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