Retailers must decide on which three major product variables? A. Product assortment, services mix, and store atmosphere B. Product assortment, price, and location C. Product assortment, store atmosphere, and price O D. Product assortment, services mix, and location O E. Product assortment, services mix, and price
Retailers must decide on which three major product variables? A. Product assortment, services mix, and store atmosphere B. Product assortment, price, and location C. Product assortment, store atmosphere, and price O D. Product assortment, services mix, and location O E. Product assortment, services mix, and price
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![**Retailers must decide on which three major product variables?**
- A. Product assortment, services mix, and store atmosphere
- B. Product assortment, price, and location
- C. Product assortment, store atmosphere, and price
- D. Product assortment, services mix, and location
- E. Product assortment, services mix, and price
The option selected is C: Product assortment, store atmosphere, and price.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F240fed0f-e13b-4436-b251-0a3b418b76b1%2Fa040912f-0ed9-4609-b8e6-4da1158138d1%2F24hjok4_processed.png&w=3840&q=75)
Transcribed Image Text:**Retailers must decide on which three major product variables?**
- A. Product assortment, services mix, and store atmosphere
- B. Product assortment, price, and location
- C. Product assortment, store atmosphere, and price
- D. Product assortment, services mix, and location
- E. Product assortment, services mix, and price
The option selected is C: Product assortment, store atmosphere, and price.
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