Retailers must decide on which three major product variables? A. Product assortment, services mix, and store atmosphere B. Product assortment, price, and location C. Product assortment, store atmosphere, and price O D. Product assortment, services mix, and location O E. Product assortment, services mix, and price

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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**Retailers must decide on which three major product variables?**

- A. Product assortment, services mix, and store atmosphere
- B. Product assortment, price, and location
- C. Product assortment, store atmosphere, and price
- D. Product assortment, services mix, and location
- E. Product assortment, services mix, and price

The option selected is C: Product assortment, store atmosphere, and price.
Transcribed Image Text:**Retailers must decide on which three major product variables?** - A. Product assortment, services mix, and store atmosphere - B. Product assortment, price, and location - C. Product assortment, store atmosphere, and price - D. Product assortment, services mix, and location - E. Product assortment, services mix, and price The option selected is C: Product assortment, store atmosphere, and price.
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