Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
A brand's market position refers to its
Ca Relative market share
ob Location on store shelves
Oc Image in the mind of the customers
Od. Distribution intensity
Stage in the product life cycle
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