a) Advise management on the importance of targeting the right customers especially when it comes to introducing new Programmes that meet the needs and wants of customersb) As a marketer, what strategies can you formulate for advertisement and positioning of this new programme?c) As a marketer explain in detail how the new programme was developed to achieve sustainable competitive advantage.d) Discuss and critically evaluate the various factors both internal and external that can influence the pricing of this new programme.

Since we need to adhere to the guidelines of the website, we will be answering the first 2 answers…

Answered: a) Advise management on the importance…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

Related questions

Question

a) Advise management on the importance of targeting the right customers especially when it comes to introducing new Programmes that meet the needs and wants of customers
b) As a marketer, what strategies can you formulate for advertisement and positioning of this new programme?
c) As a marketer explain in detail how the new programme was developed to achieve sustainable competitive advantage.
d) Discuss and critically evaluate the various factors both internal and external that can influence the pricing of this new programme.

Expert Solution