___________Western Day was a special day at the office. Janice wanted to dress in the latest western fashion, but she had limited funds. She visited several shops before finding the right outfit. For Janice, what type of product is the clothing? a. Specialty product b. Major equipment c. Industrial product d. Shopping product e. Convenience product

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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___________Western Day was a special day at the office.
Janice wanted to dress in the latest western
fashion, but she had limited funds. She visited
several shops before finding the right outfit. For
Janice, what type of product is the clothing?
a. Specialty product
b. Major equipment
c. Industrial product
d. Shopping product
e. Convenience product

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