____ focuses on identifying customers whose needs the company can fulfill by ensuring that its offerings are customized to their needs. A) Product customization B) Tactical targeting C) The marketing mix D) Strategic targeting E) Mass customization

____ focuses on identifying customers whose needs the company can fulfill by ensuring that its offerings are customized to their needs. A) Product customization B) Tactical targeting C) The marketing mix D) Strategic targeting E) Mass customization

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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