41- Many businesses such as live comedy shows, sell services that are produced and consumed at the same time, i.e., the services are inseparable. Potential customers are not able to try out their service before purchasing. Which of the following is the BEST way to overcome the problem of inseparability of services? Group of answer choices attractive point-of-purchase displays offer promotional discounts conduct perishability gap analysis offer money back guarantee 42- I have never seen a gas station running a Black Friday sale. Most likely, gas stations are exhibiting what type of pricing strategy? Group of answer choices everyday low prices (EDLP) price skimming bait and switch high/low 43- Along the service-product continuum, which of the following would be considered the most service dominant? Group of answer choices Goodyear tire company Costco Wholesale Warehouse Doctor's office Washington Post Newspaper 44- Suppose a retailer is offering a sale by cutting price of one of its products. As a result of the price drop, sales revenue from this product also dropped. Using the total revenue and price elasticity relationship, we can conclude that the product’s demand is Group of answer choices unitary price elastic, i.e., elasticity is equal to 1 (ignoring the minus sign) price inelastic, i.e., elasticity is less than 1 (ignoring the minus sign) price elastic, i.e., elasticity is greater than 1 (ignoring the minus sign) price elasticity cannot be determined without more information 45- In a recent visit for an oil change at Iffy Lube, John ordered the 18-point lube service that included vacuuming the interior of his vehicle. But when the picked up his car, he found dirt on the floor mat. This is an example of ________ gap associated with their oil change service. Group of answer choices communication standard knowledge delivery
41- Many businesses such as live comedy shows, sell services that are produced and consumed at the same time, i.e., the services are inseparable. Potential customers are not able to try out their service before purchasing. Which of the following is the BEST way to overcome the problem of inseparability of services? Group of answer choices attractive point-of-purchase displays offer promotional discounts conduct perishability gap analysis offer money back guarantee 42- I have never seen a gas station running a Black Friday sale. Most likely, gas stations are exhibiting what type of pricing strategy? Group of answer choices everyday low prices (EDLP) price skimming bait and switch high/low 43- Along the service-product continuum, which of the following would be considered the most service dominant? Group of answer choices Goodyear tire company Costco Wholesale Warehouse Doctor's office Washington Post Newspaper 44- Suppose a retailer is offering a sale by cutting price of one of its products. As a result of the price drop, sales revenue from this product also dropped. Using the total revenue and price elasticity relationship, we can conclude that the product’s demand is Group of answer choices unitary price elastic, i.e., elasticity is equal to 1 (ignoring the minus sign) price inelastic, i.e., elasticity is less than 1 (ignoring the minus sign) price elastic, i.e., elasticity is greater than 1 (ignoring the minus sign) price elasticity cannot be determined without more information 45- In a recent visit for an oil change at Iffy Lube, John ordered the 18-point lube service that included vacuuming the interior of his vehicle. But when the picked up his car, he found dirt on the floor mat. This is an example of ________ gap associated with their oil change service. Group of answer choices communication standard knowledge delivery
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
41-
Many businesses such as live comedy shows, sell services that are produced and consumed at the same time, i.e., the services are inseparable. Potential customers are not able to try out their service before purchasing. Which of the following is the BEST way to overcome the problem of inseparability of services?
Group of answer choices
attractive point-of-purchase displays
offer promotional discounts
conduct perishability gap analysis
offer money back guarantee
42-
I have never seen a gas station running a Black Friday sale. Most likely, gas stations are exhibiting what type of pricing strategy?
Group of answer choices
everyday low prices (EDLP)
price skimming
bait and switch
high/low
43-
Along the service-product continuum, which of the following would be considered the most service dominant?
Group of answer choices
Goodyear tire company
Costco Wholesale Warehouse
Doctor's office
Washington Post Newspaper
44-
Suppose a retailer is offering a sale by cutting price of one of its products. As a result of the price drop, sales revenue from this product also dropped. Using the total revenue and price elasticity relationship, we can conclude that the product’s demand is
Group of answer choices
unitary price elastic, i.e., elasticity is equal to 1 (ignoring the minus sign)
price inelastic, i.e., elasticity is less than 1 (ignoring the minus sign)
price elastic, i.e., elasticity is greater than 1 (ignoring the minus sign)
price elasticity cannot be determined without more information
45-
In a recent visit for an oil change at Iffy Lube, John ordered the 18-point lube service that included vacuuming the interior of his vehicle. But when the picked up his car, he found dirt on the floor mat. This is an example of ________ gap associated with their oil change service.
Group of answer choices
communication
standard
knowledge
delivery
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 3 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning