3. As the marketer of your own professional services, you are responsible for price settin Thus, it is necessary that you think about your pricing policy. a. Describe how a business professional might implement the following pricing policies the pricing of his or her services: negotiated price policy and fixed price policy. b. Give and justify your views as to which of these pricing policies would be mo appropriate in an individual's professional services pricing.
3. As the marketer of your own professional services, you are responsible for price settin Thus, it is necessary that you think about your pricing policy. a. Describe how a business professional might implement the following pricing policies the pricing of his or her services: negotiated price policy and fixed price policy. b. Give and justify your views as to which of these pricing policies would be mo appropriate in an individual's professional services pricing.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:3. As the marketer of your own professional services, you are responsible for price setting.
Thus, it is necessary that you think about your pricing policy.
a. Describe how a business professional might implement the following pricing policies in
the pricing of his or her services: negotiated price policy and fixed price policy.
b. Give and justify your views as to which of these pricing policies would be more
appropriate in an individual's professional services pricing.
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