To arrive at the final price(s) for your offering(s):1 ln you considered you customers and compelilors and set three possible prices. Now, modify three prices in light of (a) pricing considerations for demand, cost, profit, and competition-oriented approaches descriced in this chapter, and (b) possibilities for discounts, allowances, and geographical adjustments.2 Perform a break-even analysis for each of these three uew prices.3 Choose the final price(s).
To arrive at the final price(s) for your offering(s):1 ln you considered you customers and compelilors and set three possible prices. Now, modify three prices in light of (a) pricing considerations for demand, cost, profit, and competition-oriented approaches descriced in this chapter, and (b) possibilities for discounts, allowances, and geographical adjustments.2 Perform a break-even analysis for each of these three uew prices.3 Choose the final price(s).
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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To arrive at the final price(s) for your offering(s): 1 ln you considered you customers and compelilors and set three possible prices. Now, modify three prices in light of (a) pricing considerations for demand, cost, profit, and competition-oriented approaches descriced in this chapter, and (b) possibilities for discounts, allowances, and geographical adjustments. 2 Perform a break-even analysis for each of these three uew prices. 3 Choose the final price(s). |
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