29. Two disadvantages of Brand Extensions: A. Can facilitate the design of brand hierarchies and can facilitate brand architecture activities B. Can initiate brand audits and can also initiate tracking studies C. Can lead to portfolio analysis and can lead to the leveraging of secondary brand associations D. Can confuse/frustrate customers and can fail thereby hurting parent brand image
29. Two disadvantages of Brand Extensions: A. Can facilitate the design of brand hierarchies and can facilitate brand architecture activities B. Can initiate brand audits and can also initiate tracking studies C. Can lead to portfolio analysis and can lead to the leveraging of secondary brand associations D. Can confuse/frustrate customers and can fail thereby hurting parent brand image
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
29. Two disadvantages of Brand Extensions:
A.
Can facilitate the design of brand hierarchies and can facilitate brand architecture activities
B.
Can initiate brand audits and can also initiate tracking studies
C.
Can lead to portfolio analysis and can lead to the leveraging of secondary brand associations
D.
Can confuse/frustrate customers and can fail thereby hurting parent brand image
Clear my choice
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