Element of differentiation Description Differentiation comes from a company offering novel lines of products or services not offered elsewhere. Differentiation comes from how a product/service is marketed and presented as unique or different from competitors. Differentiation comes from high-quality advice, guidance and/or care provided by well-trained and experienced staff. The specific 'look' or function of a product/service that differentiates itself from competitors. Emphasis on the use of superior materials, goods or services to stand out from competitors. Differentiation comes through the uniqueness and desirability of a specific brand.
Element of differentiation Description Differentiation comes from a company offering novel lines of products or services not offered elsewhere. Differentiation comes from how a product/service is marketed and presented as unique or different from competitors. Differentiation comes from high-quality advice, guidance and/or care provided by well-trained and experienced staff. The specific 'look' or function of a product/service that differentiates itself from competitors. Emphasis on the use of superior materials, goods or services to stand out from competitors. Differentiation comes through the uniqueness and desirability of a specific brand.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Question
Element of differentiation:
- Customer service
- New product development and innovaton
- Design
- Branding
-Advertising
- Quality
Transcribed Image Text:Element of differentiation
Description
Differentiation comes from a company offering
novel lines of products or services not offered
elsewhere.
Differentiation comes from how a product/service
is marketed and presented as unique or different
from competitors.
Differentiation comes from high-quality advice,
guidance and/or care provided by well-trained and
experienced staff.
The specific 'look' or function of a product/service
that differentiates itself from competitors.
Emphasis on the use of superior materials, goods
or services to stand out from competitors.
Differentiation comes through the uniqueness and
desirability of a specific brand.
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