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2. Starbucks has faced a growing backlash to the amount of waste created by the number of coffee cups used each year. The company set a goal to reduce the number of non-recyclable paper plastic cups sold a day, but this goal has been difficult to meet with the growing demand for coffee. In 2011, the company sold approximately 6 boups a day. In 2022, the number of cups increased to billion a day. . The original goal of Starbucks was to reduce the number of non-recyclable cups and come by 25% a year, but this amount was lowered to 5% afterwards. Starbucks has found this goal diffe achieve. Besides the increase in the number of cups of coffee sold, what other facton could be hindering the company from reducing its amount of waste?

2. Starbucks has faced a growing backlash to the amount of waste created by the number of coffee cups used each year. The company set a goal to reduce the number of non-recyclable paper plastic cups sold a day, but this goal has been difficult to meet with the growing demand for coffee. In 2011, the company sold approximately 6 boups a day. In 2022, the number of cups increased to billion a day. . The original goal of Starbucks was to reduce the number of non-recyclable cups and come by 25% a year, but this amount was lowered to 5% afterwards. Starbucks has found this goal diffe achieve. Besides the increase in the number of cups of coffee sold, what other facton could be hindering the company from reducing its amount of waste?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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2. Starbucks has faced a growing backlash to the amount of waste created by the number of coffee cups used each year. The company set a goal to reduce the number of non-recyclable paper/plastic cups sold a day, but this goal has been difficult to meet with the growing demand for coffee. In 2011, the company sold approximately 6 bittercups a day. In 2022, the number of cups increased to 3 billion a day. . The original goal of Starbucks was to reduce the number of non-recyclable cups and container by 25% a year, but this amount was lowered to 5% afterwards. Starbucks has found this goal diff achieve. Besides the increase in the number of cups of coffee sold, what other factors could be hindering the company from reducing its amount of waste?
Transcribed Image Text:2. Starbucks has faced a growing backlash to the amount of waste created by the number of coffee cups used each year. The company set a goal to reduce the number of non-recyclable paper/plastic cups sold a day, but this goal has been difficult to meet with the growing demand for coffee. In 2011, the company sold approximately 6 bittercups a day. In 2022, the number of cups increased to 3 billion a day. . The original goal of Starbucks was to reduce the number of non-recyclable cups and container by 25% a year, but this amount was lowered to 5% afterwards. Starbucks has found this goal diff achieve. Besides the increase in the number of cups of coffee sold, what other factors could be hindering the company from reducing its amount of waste?
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