13) By studying its less loyal buyers, a company can detect which brands are most ________ with its own. A) competitive B) used C) often overlooked D) similar 14) Many firms make an effort to identify smaller, better-defined target groups by using ________. A) user rates B) loyalty segmentation C) multiple segmentation bases D) positioning 15) Consumer and business marketers use many of the same variables to segment markets. Business marketers use all of the following EXCEPT which one? A) operating characteristics B) purchasing approaches C) situational factors D) brand personalities

Q: purchase

A: The answer to this question is market segmentation.

Q: segemtation (demographic, geo, psycho, behavior) justify the amswer.

A: Segmentation is the process of dividing the market into categories in which each of these segments…

Q: Agreeing that a market segment consists of a group of customers who share a sin of needs and wants,…

A: * The segmentation of market in general  be defined as division of  a market area  for a…

Q: involves dividing up consumers into groups that share similar characteristics such as demographics,

A: A marketing strategy of a business organization includes tactics and methods to reach prospective…

Q: Which of the following is not a market segmentation method?    a) geographical factors   B)…

A: Market segmentation refers to the process of dividing the heterogeneous groups in the market into…

Q: What determines good segmentation? List three criteria required for good segmentation

A: Several criteria can be used such as homogenous, measurable, differentiable, etc. Good market…

Q: List the three stages in the consumption process. Describe the issues that you considered in each of…

A: "Since you have posted multiple questions, we will provide the solution only to the first question…

Q: How does market research contributes to designing a total concept of a bar, to creating your total…

A: Market research is the process of gaining insights on trends, attitude, taste, preferences and…

Q: Apple marketing objective by using SMART criteria

A: Apple is one of the most successful companies in the world. This company has been…

Q: Segmentation. State its purpose

A: Marketing is basically to create customers and retain them for very long. It creates an exchange…

Q: Give atleast 3 examples with explanations of each of commercial or printed advertsiment bearing the:…

A: About Advertisement -An advertisement is a concept that is seen as a relevant kind of promotional…

Q: exactly can a smaller company make use of the value proposition road map?

A: Business is a legal entity which creates value for customers in terms of products and services.…

Q: Choose a brand from your local market and use BGC Matrix to analyze its portfolio. 2. Conduct SWOT…

A: The BCG Matrix specifies the Boston Consulting Group Matrix which is about the aspect of strategic…

Q: In the marketing process, marketers engage in segmentation, targeting and positioning when they are…

A: Marketers - Marketers are the person or company who are engaged in the introduction of goods in the…

Q: Explain briefly the following two terms around marketing. 1. brand 2. segmentation

A: Marketing is a function of initiating an exchange with the consumers so that profits can be earned…

Q: Deduce the product market frame of reference Nandos would use for segmentation. Conclude by…

A: The birthplaces of Nandos can be followed back to South Africa where the primary café opened in…

Q: State the variety of segmentation bases used by marketers.

A: Market segmentation, at its heart, is the strategy of breaking your target market into accessible…

Q: To develop the segmenting, targeting and positioning (STP) for grab company

A: One of the effective and reliable marketing strategy today is STP (Segmentation, Targeting, and…

Q: Undifferentiated target marketing strategy is also known as a) Single Segment Strategy b) Mass…

A: Undifferentiated target marketing strategy is also known as b) Mass Marketing

Q: product

A: Talking about the state of mind segmentation then, we divides the customers on the basis of how they…

Q: The marketer of Rolex watches should use: Select one:   a. Differentiated or segmented marketing b.…

A: Marketing strategies are tactics used by companies to achieve the marketing objectives of the firm.…

Q: 10. Distinguish between market segmentation/target marketing and market positioning:

A: Market segmentation, target marketing, and market positioning are three key concepts in marketing…

Q: Find a current event that relates to marketing and more specifically one or more of the topics below…

A: The business market is business to business market where a business organization sells a product to…

Q: 6) What does VALS (Values, Attitudes, and Lifestyles) segmentation aim to understand about…

A: VALS (Values, Attitudes, and Lifestyles) segmentation is a psychographic tool used by marketers to…

Q: A market target is a group of customers with specific characteristics at which a business aims its…

A: Note: As per our Authoring guidelines, we are not allowed to provide sources or references in our…

Q: What is the level of market segmentation for light chocolates? a)     One-to-one marketing b)…

A: Market Segmentation refers to the activity of grouping the entire customer market into smaller and…

Q: Explain comprehensively the importance of market segmentation. ANSWER STRICTLY ONE PARAGRAPH ONLY…

A: In today's highly competitive business environment, understanding and catering to the needs of…

Q: market segmentation, is very useful for effective marketing on any product...discuss

A: Concept Introduction Market segmentation defines as the  process of dividing consumers into separate…

Q: How does Nederlander achieve the three major criteria foreffective market segmentation

A: Effective marketing is the strategy where business aim for aligning business goals and marketing…

Q: 5. Firms divide their customers into groups by where they live or work. This type of segmentation…

A: The correct option is option D. None of the above.

Q: a well-sourced paper not to exceed 2 pages on how you plan to brand MAGGI NOODLESt. Tell us about…

A: Every company will create value for different customers in terms of products and services. These…

Q: The following attributes describe which type of segmentation: age, education, and income?Choose one…

A: Segmentation is the process of dividing target market into smaller and defined categories.

Q: Explain the concept of segmentation, targeting & positioning. Please give clear explanations.

A: Segmentation, Targeting, Positioning is about widely used marketing model, with marketing executives…

Q: Which of the following is NOT a purpose of a marketing p clarify target markets outline sales goals…

A: A market plan is a set of activities that acts as a roadmap for the company to follow to be in a…

Q: Explains it correctly

A: Marketing refers to process of identification and fulfillment of consumer needs and wants. It is the…

Q: What is a marketing information system (MIS)? Whattypes of information does it indude?

A: A marketing information system(MIS) is a progressive and interacting building of people, equipment,…

Q: Grandma Maria’ Vegetables Company targets two markets. About 40 percent of their customers buy their…

A: Grandma Maria’ Vegetables Company targets two markets. About 40 percent of their customers buy their…

Q: solution for this question with example for the steps with Segmentation, targeting, diffrenetation…

A: Marketing helps a company to sell its products and services and build profits. There are various…

Q: Give atleast 3 examples with explanations of each of commercial or printed advertsiment focusing on…

A: About Advertisement -An advertisement is a form of tactical communication strategy that companies…

Q: What are the marketing segments of apple based on segmentation, targeting,positioning

A: Market segmentation can be described as grouping potential customers into different segments as per…

Q: Describe how marketers createvalue for a product or service.

A: Marketing is an activity that a company performs to promote and to deliver the message to the…

Q: The first stage in the consumer buying process is: a. Problem recognition b. Evaluation of…

A: Consumer buying process - It is a sequence of steps that are followed by consumers either knowingly…

Q: In what ways is a life cycle approach advantageous?

A: A life cycle is a series of events that begin with the birth of a new product and progress through…

Individual Branding

Individual branding is a marketing strategy companies can use to associate each individual product with its own brand. This strategy helps in protecting a company’s other products if one of them fails or does not gain a great significance in the market.