10 In order to increase memberships, a fitness club in Dubai decides to develop an integrated marketing communications campaign. Explain this campaign and develop a specific example of each promotional tool that this fitness club could use to attract new members and retain existing members

10 In order to increase memberships, a fitness club in Dubai decides to develop an integrated marketing communications campaign. Explain this campaign and develop a specific example of each promotional tool that this fitness club could use to attract new members and retain existing members

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Q: Create an introduction to my Travel Planning Services

A: Our company's name is Explorer Travel. Below is the introduction of the Explore Travels tour…

Q: As a possible promotional activity of our school, formulate and discuss 3 loyalty programs that will…

A: Loyalty programs can be of different types and many organisation use these loyalty programs to…

Q: Make a legal and licensing requirement on the business plan about the online fashion business.

A: An online business refers to the activity of doing business on an online platform which is…

Q: Compare and contrast push and pull promotion strategies and discuss the factors marketers consider…

A: Promotional strategies covers all those activities that informs a customer about the product, the…

Q: Consider a new product is launched, and you are selected as an advertising expert to promote that…

A: The companies are developing the goods and services after going through the series of processes. The…

Q: Discuss advantages/disadvantages of email marketing as an outbound vs an inbound strategy. Develop…

A: Let us approach answering each question stepwise, first with the advantages and disadvantages of…

Q: Which promotional tool would be most appropriate for each of these businesses: RE/MAX home sales;…

A: In marketing, promotion is any type of marketing activity done by an organization to both inform and…

Q: As a marketing consultant, you need to help a company of your choice from any industry you decide;…

A: A) Fashion industry IMC tools: Advertising, web marketing, public relations, direct marketing, and…

Q: Consider a new product is launched, and you are selected as an advertising expert to promote that…

A: Objectives of the organization are what guide the organization in carrying out its day-to-day…

Q: 1. Name some of the challenges marketers encounter when developing advertising and promotional…

A: Approach to solving the question Detailed explanation: Please see the below answer: 1. Challenges in…

Q: 23. What is a cross-promotion retail strategy? Provide two examples.

A: It is one of the highly effective marketing strategy. Cross promotion retail strategy is a great way…

Q: Advertising strategy for the release of a new line of running shoes produced by athletic apparel…

A: INTRODUCTION - A company's outreach initiatives to build brand recognition and increase sales come…

Q: different promotion objectives companies may

A: Every company has a different promotion objective depending upon the nature of the product and the…

Q: Create a SOSTAC digital marketing plan for a 5-star hotel in London.

A: SOSTAC is a planning framework used for making marketing plan. It stands for Situation Objectives…

Q: Discuss some of the reasons why some companies decide not to measure the effectiveness of their…

A: Organizations give various explanations behind not estimating the viability of publicizing and…

Q: For Further Research (Individual) More and more firms are engaged in multichannel promotion…

A: A hybrid marketing channel can be described as a marketing channel which employs two or marketing…

Q: Prepare marketing and sales preliminary outline for new durian flavored bread.

A: Running a small business isn't easy, and beginning a bakery can be particularly challenging until…

Q: Choose a company, brand or organization selling products, services, or ideas and create their next…

A: Introduction: Marketing campaign: It means the process of promoting the product or service…

Q: Marketing management is the analysis, planning, implementation, and maintain beneficial exchanges…

A: MARKETING: Marketing is the process of conducting market research, promoting the sales of the final…

Q: How objectives work in a marketing communications campaign and why it’s important to be clear about…

A: Marketing communication is a critical intermediate process that connects a company’s recommendations…

Q: ou have been hired as

A: As a promotional manager for a company is to look after planning's & campaigns, for promoting a…

Q: choose a consumer product with which you are familiar. Determine whether this product is new to the…

A: Company will create products for customers to solve their problem so that they can achieve their…

Q: Describe how a university may use 3 tools of direct marketing in its promotions to attract…

A: Direct marketing is a type of advertisement in which the goal is to employ a particular tool to…

Q: Keep Me Safe is an organisation that specialises in educating women about how to keep themselves…

A: The three functions that Keep Me Safe marketing channel members can perform are - Transactional…

Q: How does the integrated marketing communications (IMC) concept relate to the promotion mix concept?

A: Integrated marketing communication(IMC) is a approach to achieve the objectives of a marketing…

Q: Design a sales promotion campaign using online, mobile, and social media marketing for a small…

A: Selling refers to the process of persuading, influencing, and convincing potential customers to…

Q: How does it determine what mix of promotion tools to use?

A: Promotional tools: It is the tools used to promote the goods and services. These tools are used to…

Q: Please answer the below questions to promote AMC theatres Choose your own but make it about AMC…

A: Since you have posted a question with multiple sub-parts, we will solve the first three sub-parts…

Q: different sales forecasting method used by an organisation.

A: There are many types of sale forecasting methods which are used by organisations as per their need.…

Q: How does the nature of the market for a firm’s goods or services affect the choice of a promotion…

A: Promotion- A marketing tool, utilized as a strategy to communicate between the sellers and purchaser…

Q: Write in 500 words, what are the 5 most popular classified ad sites in Dubai?

A: Classified advertising is a form of advertising, particularly common in newspapers, online and other…

Q: In today's highly competitive market, collaboration and partnerships can be crucial for enhancing a…

A: Concept Introduction :- Promotion strategy refers to the set of tactics and activities that a…

Question

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

SEE SOLUTION Check out a sample Q&A here

Step 1

VIEW

Step 2

VIEW

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Similar questions

Please make 1 survey question that will answer this question below. thank you What could be the enormous contribution to the tourism industry of Intramuros of knowing the mean score of respondents who choose travel brochures as an effective promotional platform?
List, explain and discuss some of the major problems of promotional management. How have these agencies tried to resolve these problems?
Marketing management involves communicating with customers through various promotion mixes. The elements of the promotion mix are advertising, sales promotion, public relations, personal selling, direct marketing. -Choose a company or organization that is familiar to you and identify how important that company’s customers are to its core business. Does the company take heed of its buyers and, if so, to what extent does it do this, and how important a concept is a customer-centric approach?
select a company eyeglasses (local or international) and analyse a media plan for a specific marketing project (an ongoing advertising campaign, launch of a new product, brand extension promotion, or similar). Students need to identify the key components of an advertising message, and to identify the segments of the existing or future/potential customers. The goal of this analysis is to identify factors that led to the combination of a specific target market, media channels, and message strategy that enabled company’s marketers to communicate a message in the most effective way to a largest number of potential customers at an optimal cost.
Question 2 What are the advantages and disadvantages of direct-response marketing? What are the six steps in the direct marketing process? What are the five tools or media of direct marketing and how do they differ?
What method does a vacation planning company use to allocate the promotion budget across marketing vehicles?
Direct Marketing is an interactive system that uses one or more promotion media to effect a measurable response at any location. You have just been appointed the first ever sales manager of a company selling a range of outdoor leisure clothing and equipment. These are at present only distributed through excusive retail outlets. Your priority is to increase sales by direct marketing techniques. Prepare a report setting our how you would do this in the next year.
What are consumer sales promotions? Discuss with details two examples on how each would use consumer sales promotions: a local restaurant, and a hair salon
include a detailed timeline and budget for implementing the marketing plan in travel agency
You are promoting a B2B Business of selling CRM(Customer Relationship Management) Software. What targeting options would you use to run your LinkedIn campaign? Explain all the methods of marketing in Linkedin.
For effective engagement with its customers and the general public, a company needs to undertake promotions from time to time. Using examples, describe FOUR promotional mix elements that a company can employ in reaching and engaging with its customers.