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How does the nature of the market for a firm’s goods or services affect the choice of a promotion method?
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- What are the factors that affect a marketer’s choice of sales promotion method?When working on promotion for your product/service, why is it important to consider the economic challenges of your target market?what do you think are the most effective forms of promotion for business's to use in today's market? What factors should a company consider when deciding how best to promote their brand or products/services?
- How can a product’s characteristics affect the composition of its promotion mix?What are some potential drawbacks or risks associated with using sales promotion?How would you simple but detailed describe to someone unfamiliar with marketing what marketing is? Compare and contrast Marketing with selling, promotion, and Advertising.