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1.What effects do cultural differences have on the design of fast food offerings in this reading?. 2.What functions in the organization are impacted by the differences in product offerings among different countries?

1.What effects do cultural differences have on the design of fast food offerings in this reading?. 2.What functions in the organization are impacted by the differences in product offerings among different countries?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1.What effects do cultural differences have on the design of fast food offerings in this reading?.

2.What functions in the organization are impacted by the differences in product offerings among different countries?

CASE STUDY (PRODUCT AND SERVICE DESIGN) Egypt: McFalafel. Fried patties of ground beans flavored with spices. Is- rael: Seven of the 80 or so McDonald's are kosher, meaning they follow Since the first McDonald's opened in the United States in 1955, the fast- strict Jewish dietary rules so there are no cheeseburgers, milkshakes or food restaurant has spread around the world. The company now has lo- sundaes. United Kingdom: Mega Button Blast. Vanilla ice cream that you cations in 121 countries. In fact, of the 30,000 McDonald's restaurants eat after breaking through a Cadbury chocolate lid. Greece: Greek Mac. scattered around the globe, there are more in foreign countries (17,000) Pita bread sandwich with two beef patties and some yogurt sauce. Japan: than in the good old United States (13,000). The food you can order at Teriyaki Burger. Chicken cutlet patty marinated in teriyaki sauce, with many of these Mickey D's is different from what you'll find at the one sweet mayonnaise and sliced lettuce on a sesame bun. Germany: down the street. Here's a sample of some of the treats that await you Gemuse Mac. A veggie burger with lettuce, tomatoes and special "wurzcreme" sauce. should you pull up to the drive through window in some faraway places: India: McAloo Tikki Burger. A totally vegetarian sandwich with regular bun, a crispy, breaded spicy potato and vegetable patty, eggless tomato mayonnaise, two slices of tomatoes and shredded onion. France: Croque Questions: McDo. Cheese and ham between two thin pieces of toasted bread. Italy: McPink. Two pork patties with a slice of yellow cheese. New Zealand: 1. What effects do cultural differences have on the design of fast food Kiwi Burger. A hamburger with a fried egg and a slice of pickled beet. Tur- offerings in this reading? key: Kofte Burger. A spicy meat patty inside a flavored bun, enriched with a special yogurt mix and spiced tomato sauce. Philippines: McSpaghetti. 2. What functions in the organization are impacted by the differences Pasta in a red sauce with frankfurter bits. South Korea: Bulgogi Burger. in product offerings among different countries? Pork patty on a bun with lettuce and spicy garlic bulgogi sauce. China: Hong Dou Pie. A dessert pie filled with red bean paste. Argentina: McNifica. Hamburger sandwich with cheese, tomato, onion and lettuce.
Transcribed Image Text:CASE STUDY (PRODUCT AND SERVICE DESIGN) Egypt: McFalafel. Fried patties of ground beans flavored with spices. Is- rael: Seven of the 80 or so McDonald's are kosher, meaning they follow Since the first McDonald's opened in the United States in 1955, the fast- strict Jewish dietary rules so there are no cheeseburgers, milkshakes or food restaurant has spread around the world. The company now has lo- sundaes. United Kingdom: Mega Button Blast. Vanilla ice cream that you cations in 121 countries. In fact, of the 30,000 McDonald's restaurants eat after breaking through a Cadbury chocolate lid. Greece: Greek Mac. scattered around the globe, there are more in foreign countries (17,000) Pita bread sandwich with two beef patties and some yogurt sauce. Japan: than in the good old United States (13,000). The food you can order at Teriyaki Burger. Chicken cutlet patty marinated in teriyaki sauce, with many of these Mickey D's is different from what you'll find at the one sweet mayonnaise and sliced lettuce on a sesame bun. Germany: down the street. Here's a sample of some of the treats that await you Gemuse Mac. A veggie burger with lettuce, tomatoes and special "wurzcreme" sauce. should you pull up to the drive through window in some faraway places: India: McAloo Tikki Burger. A totally vegetarian sandwich with regular bun, a crispy, breaded spicy potato and vegetable patty, eggless tomato mayonnaise, two slices of tomatoes and shredded onion. France: Croque Questions: McDo. Cheese and ham between two thin pieces of toasted bread. Italy: McPink. Two pork patties with a slice of yellow cheese. New Zealand: 1. What effects do cultural differences have on the design of fast food Kiwi Burger. A hamburger with a fried egg and a slice of pickled beet. Tur- offerings in this reading? key: Kofte Burger. A spicy meat patty inside a flavored bun, enriched with a special yogurt mix and spiced tomato sauce. Philippines: McSpaghetti. 2. What functions in the organization are impacted by the differences Pasta in a red sauce with frankfurter bits. South Korea: Bulgogi Burger. in product offerings among different countries? Pork patty on a bun with lettuce and spicy garlic bulgogi sauce. China: Hong Dou Pie. A dessert pie filled with red bean paste. Argentina: McNifica. Hamburger sandwich with cheese, tomato, onion and lettuce.
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