1. Culture is an important element that influencing human behaviors including consumer consumption behaviors. (a) Discuss TWO (2) examples of how a culture influences the consumption behaviour/pattern in your home country and in foreign country. (1 (b) From your opinion, do you think that the above cultural influences are easy to change or modify via intervention campaign. Provide valid justification for your given opinion
1. Culture is an important element that influencing human behaviors including consumer consumption behaviors. (a) Discuss TWO (2) examples of how a culture influences the consumption behaviour/pattern in your home country and in foreign country. (1 (b) From your opinion, do you think that the above cultural influences are easy to change or modify via intervention campaign. Provide valid justification for your given opinion
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:1. Culture is an important element that influencing human
behaviors including consumer consumption behaviors.
(a) Discuss TWO (2) examples of how a culture influences the
consumption behaviour/pattern in your home country and
in foreign country. (1
(b) From your opinion, do you think that the above cultural
influences are easy to change or modify via intervention
campaign. Provide valid justification for your given opinion
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