Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Give an example of one example of a Euphemism, then tell us what it means.
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Step 1 Euphemism
Euphemism is a rhetorical term known as a euphemism refers to a word or phrase that softens the harshness of another word or phrase.A euphemism is a way to use a milder word instead of a harsh one.
Euphemism is a rhetorical term for a word or phrase that softens the harshness of another word or phrase.
A softer term is substituted for a harsh one in a euphemism.
Euphemism comes from the Greek word "eu," which means "good."A euphemism substitutes a "good" term for a "bad" one.
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