1a. The video you've just watched discusses a... The video you've just watched discusses a phenomenon called banner blindness. This practice that is unconsciously adopted by many consumers today of ads, which is the points to the fact that advertisers have been attempting to gain exposure but have not been able to influence consumers' information received through the five senses.
1a. The video you've just watched discusses a... The video you've just watched discusses a phenomenon called banner blindness. This practice that is unconsciously adopted by many consumers today of ads, which is the points to the fact that advertisers have been attempting to gain exposure but have not been able to influence consumers' information received through the five senses.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Question
Transcribed Image Text:In general, people have a wide variety of perceptual and psychological screens that deflect unwanted messages. THIS
activity is important because for any advertiser, an important objective is penetrating these screens with messages that
convey important information about the brand.
The goal of this activity is to test your understanding of the perceptual and psychological screens advertisers must
penetrate in order to reach consumers.
1a. The video you've just watched discusses a...
The video you've just watched discusses a phenomenon called banner blindness. This practice that is unconsciously adopted by many consumers today
of ads, which is the
points to the fact that advertisers have been attempting to gain exposure but have not been able to influence consumers.
Information received through the five senses.
Transcribed Image Text:O
O
O
O
attentiveness
interest
enjoyment
exposure
perception
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