Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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- What forces cause consumers to advance in the pyramid of persuasion, such as moving from the dialog level to the referral level?
Expert Solution
Step 1: Define Consumer Persuasion
Persuasion is more than just making a deal or convincing someone to buy a product; it's also about determining what motivates people's decisions and using that knowledge to persuade them to take actions that benefit both parties.
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