Activity
1. Why is market segmentation important in marketing?
2. If the women (30-40 years old) were your target market, what do they need?What
do they want? What products can you offer to them? What services can you offer for
them?
3. Find at least three (3) advertisements that show different positioning strategies. Compare and contrast these.
4. Given that our country and markets are rapidly aging, what five new product areas
do you think will be “hot” in 2030? Justify your picks and support your conclusions.
5. Increasingly, business buyers are purchasing all kinds of products and services
electronically, either through electronic data interchange links (EDI) or on the Internet. List the benefits of “cyberpurchasing” and “e-procurement.
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