1. Today sucessful marketers recognize the importance of working with their intermediaries as channels through which they sell their products rather tan as full-fledged partners. True or False 2. The micro-environment consists of Political, Legal, Customers and Competitors components. True or False 3. A person buying choices are further influenced by four major psychological factors which are motivation, perception, learning and attitudes True or False
1. Today sucessful marketers recognize the importance of working with their intermediaries as channels through which they sell their products rather tan as full-fledged partners. True or False 2. The micro-environment consists of Political, Legal, Customers and Competitors components. True or False 3. A person buying choices are further influenced by four major psychological factors which are motivation, perception, learning and attitudes True or False
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Today sucessful marketers recognize the importance of working with their intermediaries as channels through which they sell their products rather tan as full-fledged partners.
True or False
2. The micro-environment consists of Political, Legal, Customers and Competitors components.
True or False
3. A person buying choices are further influenced by four major psychological factors which are motivation, perception, learning and attitudes
True or False
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