Introduction to Marketing Compare the institutional and government markets and explain how institutional and government buyers make their buying decisions. Also explain the major factors that influence business buyer behaviour and list and define the steps in the business buying decision process ?

Q: do you believe that marketing shapes consumers needs and wants? and why?

A: Marketing can be defined as a field of business studies which deals with how a company makes its…

Q: Analyze the importance of the 4 Ps in establishing the marketing analysis and explain how each of…

A: The Marketing Mix, commonly known as the 4 Ps, is a foundational framework in marketing strategy…

Q: Discuss the cultural influences on Consumer Buying Decisions?

A: Ans. Introduction Cultural factors contain set of values and philosophies of a specific local area…

Q: How do companies identify and analyze their target market during the marketing process?

A: The marketing process refers to the series of activities that involve determining what the customer…

Q: micro and macro marketing environments and explain how the company might respond to these…

A: The micro and macro marketing environments are-

Q: There are many different types of business-to-business consumers/buyers. Discuss different types of…

A: Introduction: A business to business process is where a firm or business purchases products or…

Q: What are the factors affecting consumer buying behaviour?

A: FACTOR AFFECTING CONSUMER BUYING BEHAVIOUR 1-  Culture- Culture is a powerful and controlling…

Q: Explain the stages in the consumer buying process .

A: Introduction :- Consumer buying behavior refers to the actions people take prior to completing a…

Q: Suggest and critically discuss a model that helps managers to decide to adopt an offensive or…

A: one corporation comes out as the leader in numerous categories, with the highest revenue and the…

Q: Discuss about the concept of patronage buying motives involved in marketing.

A: Introduction  The desire or motivation to satisfy a need or desire is what motivates people to make…

Q: It is sometimes argued that marketing is not of any value for the consumer. Respond to this…

A: These days all the organizations have gone global. The organizations are trying to gain market…

Q: Explain with an example how consumers make purchase decisions can help marketing managers in several…

A: It is crucial to comprehend how customers behave after a sale. Since the sale has already been made,…

Q: How should marketing managers view the consumer, and how will this view of the consumer help them to…

A: consumer behavior is the study of individual and group of customers, how they make the buying…

Q: List the participants in the business buying process. What factors influence the buying decision?

A: Products are bought by a person to satisfy his needs and satisfy his expectations. Purchase is done…

Q: Consider any product category and map out the stages of the consumer buying process in the context…

A: Customer is a person who makes a purchase for his personal consumption unlike a business person who…

Q: Explain the term consumer-oriented marketing?

A: Marketing applies to the practices that a business undertakes to facilitate the acquisition or…

Q: whats the common target market groups, their purchasing habits and the ways companies try to attract…

A: Target Market - It refers to a group of customers to whom the Company sells its product and…

Q: Discuss how customers buy with reference to the five stages in the consumer decision making process.…

A: Consumers may be individual persons or any organizations. Consumer behavior means the behavior of…

Q: outline a purchase that you have made recently explaining each step in the Consumer Decision Making…

A: Consumer decision making process is the process in which customers go through in deciding that what…

Q: what is marketing?define marketing and give examples

A: Marketing really refers to techniques used to promote the sale of an item or a product or to…

Q: explain the different types business to business buying decisions

A: Business to business buying options: Business to business is a situation in which one business makes…

Q: describe how you would use specific marketing strategies and tactics to influence each step of the…

A: Understanding how consumers make decisions is essential for developing effective marketing…

Q: Identify and analyze specific marketing strategies used by companies. Develop criteria by which you…

A: Organizations function in an environment where the changes keep occurring. Customer preferences also…

Q: What is the differences between sales and market orientations?

A: Every business should maintain a balance between its departmental activities that are linked with…

Q: Describe the External Marketing Environment?

A: An organization should adjust to these promoting conditions to stay beneficial in front of the…

Q: How do marketers identify the Most Valuable Customers and understand their Needs?

A: Customers can be elaborated as those individuals who become the purchaser of the product offered by…

Q: Discuss the following the Ebay company: Analyze the consumer buying decision process of the typical…

A: eBay Inc. is a multinational American e-commerce enterprise with headquarters in San Jose,…

Q: discuss the factors that influence the customer and the buying process

A: Some important factors that influence buying decisions are Economic factors, functional factors,…

Q: How does a marketer obtain market information for marketing and management decision-making purposes?

A: Marketer obtains the market information for marketing and management decision making purposes by…

Q: Discuss the reasons why customer experience is getting more attention in marketing today and how…

A: Customer experience: Client experience is the impression your clients have of your image overall all…

Q: How or what  is the approach in marketing to the individual customer?

A: Consumers have learned to anticipate a certain amount of customization when dealing with a company…

Q: Discuss how psychological factors can affect consumer buying behavior?

A: Customer buying behaviour are based on some psychological factors:

Exclusive Distribution

“Exclusive Distribution is the one where in a manufacturer or supplier authorizes one distributor to carry out the distribution work within a definite region.”