Discuss about the concept of patronage buying motives involved in marketing.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter6: Consumer Behavior
Section6.7: Identifying Influences On Consumer Behavior
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Discuss about the concept of patronage buying motives involved in marketing.
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