Why are there more steps in the organizational buyingprocess than in the consumer buying process? Explain whyfeedback between buyers and sellers is important to themarketing relationship.
Why are there more steps in the organizational buyingprocess than in the consumer buying process? Explain whyfeedback between buyers and sellers is important to themarketing relationship.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Why are there more steps in the organizational buying
process than in the consumer buying process? Explain why
feedback between buyers and sellers is important to the
marketing relationship.
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