1. Red Ocean Strategy is creating an industry out of an existing one. TRUE FALSE 2.Blue Ocean Strategy is generally more about value pioneering than technology pioneering. TRUE FALSE 3.The concept of creating shared value (CSV) is focused on performing the social responsibility of businesses. TRUE FALSE

1. Red Ocean Strategy is creating an industry out of an existing one. TRUE FALSE 2.Blue Ocean Strategy is generally more about value pioneering than technology pioneering. TRUE FALSE 3.The concept of creating shared value (CSV) is focused on performing the social responsibility of businesses. TRUE FALSE

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

1. Red Ocean Strategy is creating an industry out of an existing one.

TRUE

FALSE

2.Blue Ocean Strategy is generally more about value pioneering than technology pioneering.

TRUE

FALSE

3.The concept of creating shared value (CSV) is focused on performing the social responsibility of businesses.

TRUE

FALSE

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