A producer of home burglar alarm devices decides to start manufacturing portable video cameras for use in industrial security situations. This is an example ofA. market development.B. diversification.C. product development.D. market penetration.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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 A producer of home burglar alarm devices decides to start manufacturing portable video cameras for use in industrial security situations. This is an example of
A. market development.
B. diversification.
C. product development.
D. market penetration.

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