Homework Help is Here – Start Your Trial Now!
Business
Marketing
Example case problem Read the following story and discuss what marketers of a women clothing company can do at different stages of this story: "Mary wanted to attend a dinner with a group of friends on this coming Saturday. She saw an advertisement about ZARA clothes on her way back to home two days ago. She was wondering whether she should buy a new dress for the dinner that she will be attending soon. She searched the internet on new fashion and was redirected to a few companies' websites. Mary was excited when she was exposed to so many types of clothes that she can consider buying. She compared the designs and prices among a few retailers. Finally, she decided to buy a blouse from Padini Online Clothing Store." Ex the step to solve the problem: - finding keyword, search engines, as a marketer to make sure that ur brand will get feature when mary is comparing what can u do so that mary can buy u products, or give discount if in physical store, sales can give good recommendations, identify the appropriate promotional tools so that mary will choose ur brand instead other brands

Example case problem Read the following story and discuss what marketers of a women clothing company can do at different stages of this story: "Mary wanted to attend a dinner with a group of friends on this coming Saturday. She saw an advertisement about ZARA clothes on her way back to home two days ago. She was wondering whether she should buy a new dress for the dinner that she will be attending soon. She searched the internet on new fashion and was redirected to a few companies' websites. Mary was excited when she was exposed to so many types of clothes that she can consider buying. She compared the designs and prices among a few retailers. Finally, she decided to buy a blouse from Padini Online Clothing Store." Ex the step to solve the problem: - finding keyword, search engines, as a marketer to make sure that ur brand will get feature when mary is comparing what can u do so that mary can buy u products, or give discount if in physical store, sales can give good recommendations, identify the appropriate promotional tools so that mary will choose ur brand instead other brands

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
See similar textbooks
icon
Related questions
Question

Solve the problem chapter Marketing and There are sample questions and how to answer them. And answer the problem in the case in the other image with full analysis thank u

Note : Solve the problem based ex case problem thank u. needed max 60 minutes thank u

Example case problem Read the following story and discuss what marketers of a women clothing company can do at different stages of this story: "Mary wanted to attend a dinner with a group of friends on this coming Saturday. She saw an advertisement about ZARA clothes on her way back to home two days ago. She was wondering whether she should buy a new dress for the dinner that she will be attending soon. She searched the internet on new fashion and was redirected to a few companies' websites. Mary was excited when she was exposed to so many types of clothes that she can consider buying. She compared the designs and prices among a few retailers. Finally, she decided to buy a blouse from Padini Online Clothing Store." Ex the step to solve the problem: - finding keyword, search engines, as a marketer to make sure that ur brand will get feature when mary is comparing what can u do so that mary can buy u products, or give discount if in physical store, sales can give good recommendations, identify the appropriate promotional tools, so that mary will choose ur brand instead other brands
Transcribed Image Text:Example case problem Read the following story and discuss what marketers of a women clothing company can do at different stages of this story: "Mary wanted to attend a dinner with a group of friends on this coming Saturday. She saw an advertisement about ZARA clothes on her way back to home two days ago. She was wondering whether she should buy a new dress for the dinner that she will be attending soon. She searched the internet on new fashion and was redirected to a few companies' websites. Mary was excited when she was exposed to so many types of clothes that she can consider buying. She compared the designs and prices among a few retailers. Finally, she decided to buy a blouse from Padini Online Clothing Store." Ex the step to solve the problem: - finding keyword, search engines, as a marketer to make sure that ur brand will get feature when mary is comparing what can u do so that mary can buy u products, or give discount if in physical store, sales can give good recommendations, identify the appropriate promotional tools, so that mary will choose ur brand instead other brands
Read the following story. Discuss any potential errors (or missing steps) in the marketing process and provide your suggestions to improve it/add the relevant steps: "ABC company sells products such as sport shoes, socks and slippers. The marketing manager would like to find out whether the company should choose female or male working adults as their target market (What is missing here?). A marketing researcher had been appointed to provide specific information to help in this decision. From 10 interviews with existing female customers, the marketing researcher suggested that female customers prefer the company products more than male customers, therefore, the company should choose female working adults as their target market (What do you think?). After the target market had been determined, the marketing manager would like to revamp the marketing strategies that include new packaging, advertising on social media and opened an online shop at Shopee (online shopping platform) (What is missing here? Are the strategies appropriate?)" [word limit: 500]
Transcribed Image Text:Read the following story. Discuss any potential errors (or missing steps) in the marketing process and provide your suggestions to improve it/add the relevant steps: "ABC company sells products such as sport shoes, socks and slippers. The marketing manager would like to find out whether the company should choose female or male working adults as their target market (What is missing here?). A marketing researcher had been appointed to provide specific information to help in this decision. From 10 interviews with existing female customers, the marketing researcher suggested that female customers prefer the company products more than male customers, therefore, the company should choose female working adults as their target market (What do you think?). After the target market had been determined, the marketing manager would like to revamp the marketing strategies that include new packaging, advertising on social media and opened an online shop at Shopee (online shopping platform) (What is missing here? Are the strategies appropriate?)" [word limit: 500]
Expert Solution
steps

Step by step

Solved in 2 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS