1. Have colleges and universities been affected by the process called McDonaldization? Do large, anony-mous lecture courses qualify as an example? Why? What other examples of McDonaldization can youidentify on the college campus?
1. Have colleges and universities been affected by the process called McDonaldization? Do large, anony-mous lecture courses qualify as an example? Why? What other examples of McDonaldization can youidentify on the college campus?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Have colleges and universities been affected by the
process called McDonaldization? Do large, anony-
mous lecture courses qualify as an example? Why?
What other examples of McDonaldization can you
identify on the college campus?
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