what is value for you

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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what is value for you

 

 

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Background

A product can be defined as any item which has the capacity to fulfill the needs of the customer or solve the problem of a customers. A product can thus be both physical and intangible. The tangible products are known as goods and the intangible products are known as services.

Each product or a service has its specific characteristics and value upon which they are manufactured. The individual characteristics and value of a product help them to be recognizable and differentiable form other products.

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