1. Andrea and Burt repositioned Boulder Creek. Explain who the marketwas before repositioning and who their target market is now.2. How did they change the marketing mix to fit their new target market?3. Would you retain the Quality Inn flag? Explain your decision.

It was purchased in 1999. Econolodge to QUality Inn was seen and Adrea knew nothing about hotels…

Answered: 1. Andrea and Burt repositioned Boulder…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. Andrea and Burt repositioned Boulder Creek. Explain who the market was before repositioning and who their target market is now. 2. How did they change the marketing mix to fit their new target market?