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1. A company makes a pair of shoes (a semi-durable) that can last for more than 10 years. Is this an advantage or disadvantage for its customers? What do you think? 2. People "need" to eat. Some "want" to eat pizza or a sandwich. Is it possible for a "want" not to emanate from a "need"? 3. Marketing involves, among others, "the delivery of value to consumers". However, the value a consumer places on a particular product or service is subjective. If you are a marketer, how can you increase your customer's assessment of your product or service? Use a product of your choice as an example.

1. A company makes a pair of shoes (a semi-durable) that can last for more than 10 years. Is this an advantage or disadvantage for its customers? What do you think? 2. People "need" to eat. Some "want" to eat pizza or a sandwich. Is it possible for a "want" not to emanate from a "need"? 3. Marketing involves, among others, "the delivery of value to consumers". However, the value a consumer places on a particular product or service is subjective. If you are a marketer, how can you increase your customer's assessment of your product or service? Use a product of your choice as an example.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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160 4. This is a common saying: All products sold involve the sale of services to a greater or lesser extent." Cite an example where product was sold because of an accompanying service. 5. Explain why there is a multitude of different types of shampoos in the market selves, many of which are from the same manufacturer.
Transcribed Image Text:160 4. This is a common saying: All products sold involve the sale of services to a greater or lesser extent." Cite an example where product was sold because of an accompanying service. 5. Explain why there is a multitude of different types of shampoos in the market selves, many of which are from the same manufacturer.
t eis benubslunsm2 jsriw llst Instructions: Read the following questions and/or situations. Explain and Elaborate more for your answers. Write it in another sheet of paper. 1. A company makes a pair of shoes (a semi-durable) that can last for more than 10 years. Is this an advantage or disadvantage for its customers? What do you think? 2. People "need" to eat. Some "want" to eat pizza or a sandwich. Is it possible for a "want" not to emanate from a "need"? bns 3. Marketing involves, among others, "the delivery of value to consumers". However, the value a consumer places on a particular product or service is subjective. If you are a marketer, how can you increase your customer's assessment of your product or service? Use a product of your choice as an example.
Transcribed Image Text:t eis benubslunsm2 jsriw llst Instructions: Read the following questions and/or situations. Explain and Elaborate more for your answers. Write it in another sheet of paper. 1. A company makes a pair of shoes (a semi-durable) that can last for more than 10 years. Is this an advantage or disadvantage for its customers? What do you think? 2. People "need" to eat. Some "want" to eat pizza or a sandwich. Is it possible for a "want" not to emanate from a "need"? bns 3. Marketing involves, among others, "the delivery of value to consumers". However, the value a consumer places on a particular product or service is subjective. If you are a marketer, how can you increase your customer's assessment of your product or service? Use a product of your choice as an example.
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