1) What recommendation would you make by using SWOT Analysis for J&T Express business strategy analysis to gain a competitive advantage in the logistics and package delivery industry?
1) What recommendation would you make by using SWOT Analysis for J&T Express business strategy analysis to gain a competitive advantage in the logistics and package delivery industry?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
need a references to if possible.
every question needs like intro, discussion and conclusion..

Transcribed Image Text:A :) - Adobe Acrobat Pro DC (32-bit)
File Edit View Sign Window Help
Home
Tools
:)
Sign In
6 /7
144%
https://www.jtexpress.sg/insights/opinion-digital-transformation-is-not-just-about-technology
Discussion Questions:
1) What recommendation would you make by using SWOT Analysis for J&T Express
business strategy analysis to gain a competitive advantage in the logistics and package
delivery industry?
2) Discuss how J&T Express identifies attractive market segments, choose a target market,
and positions their services for maximum competitive advantage in the marketplace.
3) In your opinion, what factors are influencing consumers in using J&T Express services?
4) Will J&T Express be affected by the COVID-19 pandemic? If yes, what are the most
recent marketing decisions being made by the J&T Express in combating the
coronavirus outbreak? If not, what is the reason? Justify your answer.
Expert Solution

This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 2 steps

Recommended textbooks for you

Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,

Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education

Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning

Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,

Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education

Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning

Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON


Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning