1) What recommendation would you make by using SWOT Analysis for J&T Express business strategy analysis to gain a competitive advantage in the logistics and package delivery industry?
1) What recommendation would you make by using SWOT Analysis for J&T Express business strategy analysis to gain a competitive advantage in the logistics and package delivery industry?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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https://www.jtexpress.sg/insights/opinion-digital-transformation-is-not-just-about-technology
Discussion Questions:
1) What recommendation would you make by using SWOT Analysis for J&T Express
business strategy analysis to gain a competitive advantage in the logistics and package
delivery industry?
2) Discuss how J&T Express identifies attractive market segments, choose a target market,
and positions their services for maximum competitive advantage in the marketplace.
3) In your opinion, what factors are influencing consumers in using J&T Express services?
4) Will J&T Express be affected by the COVID-19 pandemic? If yes, what are the most
recent marketing decisions being made by the J&T Express in combating the
coronavirus outbreak? If not, what is the reason? Justify your answer.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F40040f13-3a97-40d8-8fef-e648c4079054%2F94543cb0-838a-4fae-a3ba-49f57a0706ca%2Frvotiqu_processed.png&w=3840&q=75)
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6 /7
144%
https://www.jtexpress.sg/insights/opinion-digital-transformation-is-not-just-about-technology
Discussion Questions:
1) What recommendation would you make by using SWOT Analysis for J&T Express
business strategy analysis to gain a competitive advantage in the logistics and package
delivery industry?
2) Discuss how J&T Express identifies attractive market segments, choose a target market,
and positions their services for maximum competitive advantage in the marketplace.
3) In your opinion, what factors are influencing consumers in using J&T Express services?
4) Will J&T Express be affected by the COVID-19 pandemic? If yes, what are the most
recent marketing decisions being made by the J&T Express in combating the
coronavirus outbreak? If not, what is the reason? Justify your answer.
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