PHE 630 Final milestone 3

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Southern New Hampshire University *

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Jan 9, 2024

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Public Health Grant Proposal For Combating Diabetes Mellitus in Rural America Prepared by Felissa M. Riley
Table of Contents Introduction to the Problem Epidemiological Assessment Health Equity Assessment Significance Strategic Action Plan Evaluation Plan Dissemination Plan References Appendix A—Social, Epidemiological, Educational, and Ecological Assessments Appendix B—Action Steps for the Program Appendix C—Program Logic Model Appendix D—Evaluation Plan Appendix E—Dissemination Plan 1
Milestone One Introduction to the Problem Epidemiological Assessment The “What”: Diabetes Mellitus is a disorder in which the body has prolonged long periods of high sugar levels ( Diabetes , 2023).Diabetes has caused thousands of people to lose their lives before the age of 60 it is beginning to be known as a silent epidemic in its own rights, and it continues to rise globally ( The Silent Epidemic That Is Killing Nearly 7 Million of Us Every Year , 2020). Rural communities, have less access to healthcare facilities, and resources, a very low number of healthcare professionals, are not insured, have no transportation, receive little to no education and awareness regarding diabetes, and have increased rates of people in their community who are overweight and less active physical ( Why Diabetes Is a Concern for Rural Communities - RHIhub Toolkit , 2020). This leads to diabetes causing other havoc and damage to their bodies resulting in shorter life spans. Pre-diabetes, Diabetes Type 1, Diabetes Type 2, and Gestational Diabetes need to be addressed in rural communities so that these people will have better outcomes in health. Person The “Who” Place The “Where” Time The “When” ● Society ● Poor areas ● Non-Urban Communities ● All Ethnic Groups ● Below the Federal Poverty level ● Those who are less educated ● Clinical Trials ● Hospitalizations ● Patterns The “Why” and “How”: Prediabetes can happen if someone has a parent, or sibling who has diabetes type 2, is obese, not being physically active, and gives birth to a baby 9 pounds or larger ( Prediabetes , n.d.).Diabetes Type 1 occurs when there is not enough insulin produced by the pancreas and incorrect insulin response from the cells ( Type 1 Diabetes - Symptoms and Causes , n.d.). Diabetes Type 2 happens when there is low production of insulin and incorrect insulin response from cells ( Type 2 Diabetes - Symptoms and Causes , 2023). Gestational diabetes is only seen during pregnancy, and it occurs when the cell by how cells of the woman's body do not use the sugar well ( Gestational Diabetes - Symptoms & Causes , n.d.).We know 2
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the how and why of Diabetes but there is not enough help in the rural communities to help tame this disease before it causes damage to many people's bodies that cannot be undone. Health Equity Assessment Structural Determinants Societal Structures and Social Relations Social Stratification Policy Contexts ● Health Maintenance ● Foodscape ● Group Context ● Minority Populations ● Low-income adults ● Physical Environment ● Worksite lifestyle programs ● Global treatment ● Treatment Targets Intermediary Determinants Material Circumstances Behaviors and Biological Factors Psychosocial Factors ● Dwelling ● Economic Stability ● Environmental exposures ● Genetic factors ● Environmental factors ● Lifestyle factors ● Emotional factors ● Behavioral factors ● Social factors Differentials 3
Differential Exposure Differential Vulnerability Differential Consequences Increase of general compartmentalization that leads to unjustness on exposure to health damaging conditions such as Diabetes Mellitus due to the socioeconomic status of a person based on their income, education, and occupation, which leads to the risk of development at a lower status. Differential exposure leads to unjust vulnerability based on social group identity because socially disadvantaged people may have higher rates of disease because of the great exposure to risk factors, and differential vulnerability leads to exposure to the same risk factors that can result in different levels of disease risk in different social groups. Differential vulnerability leads to unjust consequences when certain groups face an increased risk of developing diabetes due to factors such as socioeconomic disparities, limited access to healthcare, and exposure to environmental hazards. Summary of Health Equity Considerations It is very clear that Diabetes Mellitus, no matter what type, is a very concerning issue that needs to be addressed. It does not affect just one ethnic group, it affects many in our society, especially those who live in rural communities. The health equity considerations must be addressed with Diabetes so that we can help prevent serious complications. According to the CDC, many rural communities do not have programs regarding Diabetes management in America and this is something that needs to be addressed. Every rural community needs programs that can be easily accessed by community people to help them have better lives right from the start. Please refer to Appendix A for an assessment of social, epidemiological, and educational/ecological dimensions of the problem. Significance This program will help those who live in rural communities in America have access to important treatment, care, and preventative measures to help them live longer and healthier lives. This proposed program implementation will help to attract stakeholders, researchers, doctors, nurses, and other healthcare professionals who are passionate about helping those in need where the resources are limited. This proposed program will give a way to ask hospitals, private and public healthcare providers, and federal governmental agencies for health for their expertise in helping with the treatment, prevention, and care regarding Diabetes Mellitus. 4
Milestone Two Strategic Action Plan The proposed program’s vision is to narrow the complications caused by Diabetes Mellitus in rural areas. . The proposed program’s mission is to expand awareness, implement easier access to treatment and improve the quality of life. The proposed program’s objectives and strategies involve the following: Objective 1: Focus on rural counties with high prevalence of Diabetes Mellitus Strategy 1.A: Assess the National Diabetes Statistics Report o Strategy 1.B: Assess the United States Surveillance System Objective 2: Increase the presence of public healthcare professionals in rural areas. o Strategy 2.A: Find public/private partnerships that will support rural health structure. o Strategy 2.B: Build onto the current rural healthcare professional workforce. Objective 3: Implement new ways of providing healthcare services in rural areas. o Strategy 3.A: Providing Telehealth services. o Strategy 3.B: Implementing Mobile units. 5
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Please refer to Appendix B for information on the proposed program’s action plan. Please refer to Appendix C for the proposed program’s logic model. 6
Milestone Three Evaluation Plan The proposed program’s plan for process, outcome, and impact evaluations has been detailed in Appendix D. [Insert a written summary of one or two paragraphs explaining main ideas. It is critical that your data collection methods involve both qualitative and quantitative data. Ensure that you have balanced your data collection planning accordingly]. 7
Milestone Four Dissemination Plan [Insert a brief introduction to the dissemination of findings. In addition, describe what communication strategies/formats/media you considered for the two audiences and your reasoning for choosing one medium over the others to communicate your finding for each of the two audiences.] The plan for the dissemination of findings has been detailed in Appendix E. 8
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References . (2022, October 2). . - YouTube. https://www.thelancet.com/pdfs/journals/eclinm/PIIS2589-5370%2820%2930017-1.pdf Diabetes . (2023, April 5). World Health Organization (WHO). https://www.who.int/news-room/fact-sheets/detail/diabetes Gestational diabetes - Symptoms & causes . (n.d.). Mayo Clinic. https://www.mayoclinic.org/diseases-conditions/gestational-diabetes/symptoms-causes/syc- 20355339 Prediabetes . (n.d.). Johns Hopkins Medicine. https://www.hopkinsmedicine.org/health/conditions-and-diseases/diabetes/prediabetes Prelipcean, M. (n.d.). Diabetes Risk Factors: Genetics, Environmental, and More . Healthline. https://www.healthline.com/health/diabetes-risk-factors Taylor, R. B. (2021, December 8). Diabetes Mellitus: Type 1, Type 2, and Gestational Diabetes . WebMD. https://www.webmd.com/diabetes/types-of- diabetes-mellitus#1-1 Type 1 diabetes - Symptoms and causes . (n.d.). Mayo Clinic. https://www.mayoclinic.org/diseases-conditions/type-1-diabetes/symptoms-causes/syc- 20353011 9
Type 2 diabetes - Symptoms and causes . (2023, March 14). Mayo Clinic. https://www.mayoclinic.org/diseases-conditions/type-2-diabetes/symptoms- causes/syc-20351193 Diabetes Self-Management Education and Support in Rural America | CSELS | Rural Health . (2023, September 5). CDC. https://www.cdc.gov/ruralhealth/diabetes/index.html The silent epidemic that is killing nearly 7 million of us every year . (2020, December 14). The World Economic Forum. https://www.weforum.org/agenda/2020/12/diabetes-silent-epidemic-world-health/ Why Diabetes is a Concern for Rural Communities - RHIhub Toolkit . (2020, September 23). Rural Health Information Hub. https://www.ruralhealthinfo.org/toolkits/diabetes/1/rural-concerns 10
Appendix A—Social, Epidemiological, Educational, and Ecological Assessments Description of Current Status Description of Desired Outcome Phase 1: Social Assessment Quality of Life (QoL) Quality of life of those who have prediabetes and diabetes type1, type 2, and gestational can who live in rural communities with limited resources can be poor. Will have all the resources that they need within adequate range of where they live. Phase 2: Epidemiological Assessment Indicators (mortality, morbidity, disability data) Other factors (genetic, behavioral, environmental) The people that live in these communities in rural America has less access to decent housing and other resources for daily living that will require them to have healthier lives Will have adequate housing and access to places that can provide reasonable materials to help improve their living conditions. Phase 3: Educational and Ecological Assessment Predisposing Factors Enabling Factors Reinforcing Factors The people living in these rural communities may lack the needed resources they need to sustain health and may lack adequate healthcare staffing to provide the education that is needed to maintain health Will have public health professionals that will serve rural communities in places such as local clinics and health departments to provide education and treatment 11
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Appendix B—Action Steps for the Program Objective 1: Focus on rural counties with high prevalence of Diabetes Mellitus Strategy 1.A: Assess the National Diabetes Statistics Report Action Step(s) Person(s) responsible Date to be completed Resources required Barriers Collaborators Step 1.A.1: Access information Health Director Fall of 2023 CDC NOT BEING ABLE TO ACCESS STAKEHOLDERS Step 1.A.2: Review Data Epidemiologist Winter of 2024 CDC NOT BEING ABLE TO ACCESS STAKEHOLDERS Step 1.A.3: Review Data Scientists Winter of 2024 CDC NOT BEING ABLE TO ACCESS STAKEHOLDERS Step 1.A.4: Review Data Researcher Spring of 2024 CDC NOT BEING ABLE TO ACCESS DOCTORS Step 1.A.5: Review Data Health Educator Spring of 2024 CDC NOT BEING ABLE TO ACCESS DOCTORS/NURSES Strategy 1.B: Assess the United States Surveillance System Action Step(s) Person(s) responsible Date to be completed Resources required Barriers Collaborators Step 1.B.1: Assess info Health Commissioner Winter of 2023 CDC NOT BEING ABLE TO ACCESS DOCTORS Step 1.B.2: Review Data Health Director Winter of 2023 CDC NOT BEING ABLE TO ACCESS DOCTORS 12
Action Step(s) Person(s) responsible Date to be completed Resources required Barriers Collaborators Step 1.B.3: Review data Epidemiologist Fall of 2024 CDC NOT BEING ABLE TO ACCESS STAKEHOLDERS Step 1.B.4: Review Data Scientists Fall of 2024 CDC NOT BEING ABLE TO ACCESS STAKEHOLDERS Step 1.B.5: Review Data Researcher Fall of 2024 CDC NOT BEING ABLE TO ACCESS STAKEHOLDERS 13
Objective 2: Increase the presence of public healthcare professionals in rural areas. Strategy 2.A: Finding public/private partnerships that will support rural health structure. Action Step(s) Person(s) responsible Date to be completed Resources required Barriers Collaborators Step 2.A.1: Town hall meeting Health Commissioner Spring of 2024 SITE/FACILITATOR COUNTY LEADERSHIP NOT INTERESTED STAKEHOLDERS COMMUNITY LEADERS Step 2.A.2: Set up meetings Health Director Summer of 2024 COORIDINATOR COUNTY LEADERSHIP NOT INTERESTED MAYOR Step 2.A.3: Attend meetings Researcher Summer of 2024 TRANSPORATION NOT ABLE TO ATTEND THE SPECIFIC DATE STAKEHOLDERS HOSPITAL ADMINSTATORS Step 2.A.4: Attend meetings Scientists Summer of 2024 TRANSPORATION NOT ABLE TO ATTEND THE SPECIFIC DATE STAKEHOLDERS ADMINISTRATORS OF HOSPITALS Step 2.A.5: Attend meetings and provide education Public health Educator Summer of 2024 EDUCATIONAL PACKETS NOT ABLE TO ATTEND THE SPECIFIC DATE DOCTORS NURSES STAKEHOLDERS Strategy 2.B: Building onto the current rural healthcare professional workforce. 14
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Action Step(s) Person(s) responsible Date to be completed Resources required Barriers Collaborators Step 2.B.1: Assess data on current workforce Health Director Fall of 2024 DATA.CENSUS.GOV AND INDUSTRY AND OCCUPATION STATISTICS BRANCH/U.S. CENSUS BUREAU EXCESSIVE AMOUNTOF TIME TO RETREIVE THE DATA COMMUNITY LEADERS STAKEHOLDERS DOCTORS NURSES Step 2.B: Access the need of patients who need services Social Worker Winter of 2025 PROVIDE SURVEYS ONLINE/EMAIL/QU ESTIONNARIES/PU BLIC EVENT AT LOCAL HEALTH VENUES EXCESSIVE AMOUNTOF TIME TO RETREIVE THE DATA/ COMMUNITY PEOPLE HESITANT IN RESPONDING SOCIAL WORKERSS COMMUNITY LEADERS LOCAL HEALTH DEPARTMENTS/CLI NICS Step 2.B.3: Assess the need for additional workforce Health Commissioner Spring of 2025 DATA.CENSUS.GOV AND INDUSTRY AND OCCUPATION STATISTICS BRANCH/U.S. CENSUS BUREAU EXCESSIVE AMOUNTOF TIME TO RETREIVE THE DATA COMMUNITY LEADERS STAKEHOLDERS Step 2.B.4: Assess the need for education for the current workforce Public health Educator Summer of 2025 DATA.CENSUS.GOV AND INDUSTRY AND OCCUPATION STATISTICS BRANCH/U.S. CENSUS BUREAU EXCESSIVE AMOUNTOF TIME TO RETREIVE THE DATA EDUCATORS OF THE COMMUNITY STAKEHOLDERS COMMUNITY LEADERS 15
Action Step(s) Person(s) responsible Date to be completed Resources required Barriers Collaborators Step 2.B.5: Reviewing data on workforce Researcher Fall of 2025 DATA.CENSUS.GOV AND INDUSTRY AND OCCUPATION STATISTICS BRANCH/U.S. CENSUS BUREAU EXCESSIVE AMOUNTOF TIME TO RETREIVE THE DATA HEALTH DIRECTOR HEALTH COMMISSIONER STAKEHOLDERS STAKEHOLDER 16
Objective 3: Implement new ways of providing healthcare services in rural areas. Strategy 3.A: Providing Telehealth services. Action Step(s) Person(s) responsible Date to be completed Resources required Barriers Collaborators Step 3.A.1: Find a company who deals with telehealth services Health Director Winter of 2026 TELEHEALTH.HHS. GOV COST STAKEHOLDERS Step 3.A.2: Find a company with internet services/hardware/software Technicians/Engineer Spring of 2026 TELEHEALTH.HHS. GOV COST HEALTH DIRECTOR\HEALTH COMMISSIONER Step 3.A.3: Find an appropriate equipment Health Educator Summer of 2026 COLLEGES/UNIVER SITIES OF PUBLIC HEALTH COST STAKEHOLDERS HEALTH DIRECTOR/HEALTH COMMISSIONER Step 3.A.4: Reviewing the telehealth company Doctor/nurse Fall of 2026 TELEHEALTH.HHS. GOV COMMUNICATION IS NOT SPECIFIC TO THE NEED STAKEHOLDERS PUBLIC HEALTH PROFESSIONALS Step 3.A.5: Reviewing the telehealth company Nutritionists Fall of 2026 TELEHEALTH.HHS. GOV COMMUNICATION IS NOT SPECIFIC TO THE NEED STAKEHOLDERS PUBLIC HEALTH PROFESSIONALS Strategy 3.B: Implementing Mobile units. Action Step(s) Person(s) responsible Date to be completed Resources required Barriers Collaborators Step 3.B.1: Find the funding for a mobile unit Health Commissioner Winter of 2027 GRANTS FOR MOBILE HEALTHCARE CLINICS /CROWDFUNDING GOVERNMENTAL BARRIERS R/T TO POLICIES AND PROCEDURES HEALTH DIRECTOR HEALTH COMMISSIONER STAKEHOLDERS 17
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Action Step(s) Person(s) responsible Date to be completed Resources required Barriers Collaborators Step 3.B.2: Finding qualified staf Health Director Spring of 2027 DISTRIBUTE JOBS ON A LARGE RECRUITMENT SITE NO APPLICANTS APPLYING DOCTORS NURSES STAFFING RECRUITER Step 3.B.3: Providing education Public health Educator Summer of 2027 EDUCATIONAL MATERIAL ON-SITE AND VIRTUAL COST HEALTH DIRECTOR DOCTOR/NURSES EDUCATOR Step 3.B.4: Assessing units Public health Tech Fall of 2027 CERTIFIED MECHANICS COST HEALTH DIRECTOR HEALTH COMMISSIONER Step 3.B.5: Providing care Doctor/Nurse Winter of 2028 MEDICAL EQUIPMENT COST DOCTORS/NURSE FEDERAL AND STATE AGENCIES OF HEALTH 18
Appendix C—Program Logic Model Program Summary Issue/Problem Priorities Program Approach The problem is that many of this country rural communities do not have access to healthcare facilities, resources, or healthcare professionals who can help educate treat and prevent problems regarding the diagnosis of Diabetes Mellitus which can cause further damage to people bodies. The priorities are to help prevent, treat, and educate on the importance of not developing further complications in health to those who live in rural communities from Diabetes mellitus This program approach will look at those who live in rural communities that are at high risk for development of Diabetes Mellitus and those who are currently diagnosed so that further preventative measures, treatment, and care can be provided quicker to help maintain health and decrease the risk for complications in health Programmatic Considerations Assumptions (Internal Factors) External Factors The internal factors include support of the decisions that are made, clinical information that is present, the delivery of the design of the program, and the support of self-management that will be programmatic considerations that should be addressed. The external factors include socioeconomic status, pocket cost, health insurance, transportation, healthcare professionals being in rural communities, and receiving preventative care which can be programmatic considerations that will need to be addressed. 19
Program Structure Inputs Activities Outputs Human Resources Activity Grouping 1 Products Time Attendance Training Performance management Workshops Conferences Surveys Classes taught. Sessions conducted. People who participated Financial Resources Activity Grouping 2 Services Grants Fundraiser events Crowdfunding Apply for grants. Find a platform. Set goals. Service hours provided. Counselling sessions provided. Seminars provided. Community Resources Activity Grouping 3 Infrastructure Food and Nutrition services Employment and training services Public facilities Community guides Stakeholders’ identification Volunteers Workforce Partnerships Policies Material Resources Activity Grouping 4 Other Paper handouts Computers Laptops Organization participation Community grant Languages in the community System processes Technologies Support 20
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Program Function Outcomes ( Note: Please adjust cell merging to reflect the scafolding of outcomes from short-term to intermediate to long-term. Add/delete rows as needed to meet project expectations.) Short-Term Outcomes (Predisposing Factors/Intrapersonal Level) Intermediary Outcomes (Reinforcing Factors/Interpersonal Level) Long-Term Outcomes (Enabling Factors/Community Level) Make people aware of the program Program to provide and improve parts educational aspects on Diabetes Mellitus Improved health in many rural communities in America Help to shift attitudes about the program Everyone can participate in the program Provide the benefits of the program Increased participation in receiving services and treatment of program Encourage positive attitudes about the program Provide services information Ofering help and encouragement of acceptance of the program More federal government agencies' involvement in the program Look at other possible resources for the program Encourage engagement at local townhall meetings Providing open dialogue in whatever form is needed Encourage local government body participation Broadcast on local TV, and social media Impact 21
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The Combating Diabetes Mellitus in Rural America program is personal to me. I live in a small rural community were the resources and lack of public health professionals is very low. Most rural communities do not have the necessary means to help their people with the health aliments that they sufer from. Diabetes Mellitus is a metabolic disorder in which can cause havoc to a person’s body if it is not take care of. This program will help to provide access to care, treatment, and preventative measures to those in need that live in rural communities across America. The goal of this program is to help alleviate the potential devastating efects of Diabetes Mellitus starting from Prediabetes to Gestational Diabetes with the right tools of education, medication, diet, and exercise along with follow-up care with a primary healthcare professional. 22
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Appendix D—Evaluation Plan Objective 1: Focus on rural counties with high prevalence of Diabetes Mellitus Strategy 1.A: Assess the National Diabetes Statistics Report * Evaluation Question Indicator(s) Data Source / Instrument Qualitative or Quantitative Data? Target Population Timeline Individual(s) Responsible P How do we access the information? CDC WEBSITE qualitative Health director/Health commissioner Within 3 months Program leader O Does it require written or electronic authorization? CDC WEBSITE qualitative Health director/Health commissioner As needed Program leader I Will this require constant password changes? CDC WEBSITE qualitative Health director/Health commissioner As needed Program leader * The first column indicates evaluation type: process (P), outcome (O), or impact (I). Strategy 1.B: : Assess the United States Surveillance System 23
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* Evaluation Question Indicator(s) Data Source / Instrument Qualitative or Quantitative Data? Target Population Timeline Individual(s) Responsible P How do we access the information? CDC WEBSITE qualitative Health director/Health commissioner Within 3 months Program leader O Does it require written or electronic authorization? CDC WEBSITE qualitative Health director/Health commissioner As needed Program leader I Will this require constant password changes? CDC WEBSITE qualitative Health director/Health commissioner As needed Program leader * The first column indicates evaluation type: process (P), outcome (O), or impact (I). 24
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Objective 2: Increase the presence of public healthcare professionals in rural areas. Strategy 2.A: Finding public/private partnerships that will support rural health structure. * Evaluation Question Indicator(s) Data Source / Instrument Qualitative or Quantitative Data? Target Population Timeline Individual(s) Responsible P Where are public and private partnerships located? Surveys quantitative Stakeholder/healt h director/health commissioner Ongoing Program leader O When and where to arrange meetings? Meeting guides in communities qualitative Stakeholder/healt h director/health commissioner As needed Program leader assistant I How will this positively help the potential partners? Questionnaires quantitative Stakeholder/healt h director/health commissioner Ongoing Program leader * The first column indicates evaluation type: process (P), outcome (O), or impact (I). Strategy 2.B: Building onto the current rural healthcare professional workforce. 25
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* Evaluation Question Indicator(s) Data Source / Instrument Qualitative or Quantitative Data? Target Population Timeline Individual(s) Responsible P What is the current workforce? Workforce database quantitative Stakeholder/healt h director/health commissioner Within 6 months Health Director/Health Commissioner O How can this improve conditions for the current workforce? Surveys qualitative Stakeholder/healt h director/health commissioner Ongoing Health Director/Health Commissioner I What benefits could be ofered? Questionnaire quantitative Stakeholder/healt h director/health commissioner As needed Program leader * The first column indicates evaluation type: process (P), outcome (O), or impact (I). 26
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Objective 3: Implement new ways of providing healthcare services in rural areas. Strategy 3.A: Providing Telehealth services. * Evaluation Question Indicator(s) Data Source / Instrument Qualitative or Quantitative Data? Target Population Timeline Individual(s) Responsible P Who is the local internet provider? Websites qualitative Stakeholder/healt h director/health commissioner Within 3 months Program leader O What is the best service plan that they ofer? Internet Provider quantitative Stakeholder/healt h director/health commissioner Within 3 months and ongoing Program leader I What program ofers the best patient security program, Internet Provider qualitative Stakeholder/healt h director/health commissioner As needed Program leader * The first column indicates evaluation type: process (P), outcome (O), or impact (I). Strategy 3.B: Implementing Mobile units. 27
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* Evaluation Question Indicator(s) Data Source / Instrument Qualitative or Quantitative Data? Target Population Timeline Individual(s) Responsible P What vehicles are best for this service? Mobile unit companies/websi te quantitative Stakeholder/healt h director/health commissioner/Ce rtified mechanics and technicians Within 3 months Health Director/Health Commissioner O What type of employees will be needed for this service? Mobile unit companies/websi tes/federal and state government agencies quantitative Stakeholder/healt h director/health commissioner/Ce rtified mechanics and technicians Within 3 months and as needed, ongoing Health Director/Health Commissioner I Are there any special qualifications and certifications needed for this type of service? Federal and state agencies qualitative Stakeholder/healt h director/health commissioner/Ce rtified mechanics and technicians Within 3 months and as needed, ongoing Health Director/Health Commissioner * The first column indicates evaluation type: process (P), outcome (O), or impact (I). 28
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Appendix E—Dissemination Plan The Priority Population Health Professionals Target Audience Description The "recipient" (include level of education, health literacy level) [Insert one- to two-sentence summary.] [Insert one- to two-sentence summary.] Communication Event Summary of communication need [Insert one to two sentences.] [Insert one to two sentences.] Message Objective What is the intent? [Insert one-sentence summary.] [Insert one-sentence summary.] Timing Duration, frequency, etc. [Insert one to two sentences.] [Insert one to two sentences.] Vehicle List several types of media/communication strategies-formats appropriate for audience [Insert text.] [Insert text.] Vehicle of Choice Medium (form) + Channel (route) Medium → [Insert one sentence.] Channel → [Insert one sentence.] Medium → [Insert one sentence.] Channel → [[Insert one sentence.] Explanation for Why You Chose Medium Over Other Options [Insert text.] [Insert text.] Description of Health Literacy [Insert one-sentence summary.] [[Insert one-sentence summary.] 29
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The Priority Population Health Professionals Sender(s) Author, distributor, coordinator, etc. [Insert one to three sentences.] [Insert one to three sentences.] Feedback Mechanism Currently available and needed avenues Available Mechanisms → [Insert one to three sentences.] Needed Avenues → [Insert one to three sentences.] Available Mechanisms → [Insert one to three sentences.] Needed Avenues → [Insert one to three sentences.] 30
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P.E.S.T.L.E. Analysis of External Influences The Priority Population Health Professionals Political [List one to two possible influences.] [List one to two possible influences.] Economic [List one to two possible influences.] [List one to two possible influences.] Social [List one to two possible influences.] [List one to two possible influences.] Technological [List one to two possible influences.] [List one to two possible influences.] Legal [List one to two possible influences.] [List one to two possible influences.] Environmental [List one to two possible influences.] [List one to two possible influences.] 31
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