5660302 “psychology, statistics, compensation, entrepreneurship, integrated advertising”
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Marketing
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Nov 24, 2024
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Week 3 Discussion
Psychology
Watching the video, I can say playing violent games is associated with aggressive
behavior in 6-year-olds. As indicated in the experiment of the cognitive learning process on
Bandura's social learning theory, the theory indicates that children learn through observation and
imitating others. As indicated in the video, the children that had observed the adult treat the
modal violently, kicking it, punching it, and even sitting on it and beating it, also started being
aggressive to the modal and even added other tricks such as the use of gun which the adults had
not used (The Curious Classroom, 2013). The case differed for the children in the playroom, who
had not observed the adult act violently to the model. The same case applies to violent video
games, and if children watch video games in which the plays have violent acts repeatedly, they
will depict aggressive behavior. Children who play violent video games become insensitive to
violence and develop a distorted perception of reality. The other thing that will make the children
that play violent video games aggressive is the anger they experience as they play the games
since playing them faces challenging tasks. They can repeatedly fail to succeed, causing them to
be frustrated.
References
The Curious Classroom. (2013, August 30).
Bandura and Social Learning Theory
[Video].
YouTube.
https://www.youtube.com/watch?v=NjTxQy_U3ac
Statistics
According to
Gupta et al. (2019), measures of central tendency are utilized to establish
the dataset's central value. Studies reveal that the four measures of central tendency include;
median, mean, midrange, and mode. Depending on the context, one may want a higher or lower
2
measure of center (
Gupta et al.,2019). For example, in the field of medicine, in assessing the
efficiency of a new drug, there will be a need for a higher measure of central tendency is
preferred to show the drug's positive effect on a huge number of patients. Though assessing the
possible side impacts, there is a need for a lower measure of center to get information in
establishing rare and severe side effects. Another example is that in the field of education, in
analyzing the student test scores, the school may prefer a higher measure of central tendency
when reporting rankings to show the school is a top achiever (
Gupta et al.,2019). But when
assessing personal student performance, the teacher will prefer a lower measure of center in
establishing students struggling in class to offer them additional support. Lastly, in the finance
department, a higher measure of central tendency is desirable in assessing stock performance
over a long time to illustrate the steady stock value in growth.
References
Gupta,
A., Mishra,
P., Pandey,
C., Singh,
U., Sahu,
C., & Keshri,
A. (2019). Descriptive statistics
and normality tests for statistical data.
Annals of Cardiac Anaesthesia
,
22
(1),
67.
https://doi.org/10.4103/aca.aca_157_18
Compensation
One federal law shaping the United States' discretionary benefit is the Employee
Retirement Income Security Act (ERISA). According to
Warlick. (2019), ERISA law sets
minimum standards for pension plans and additional employee benefits that private employers
offer, such as life insurance, health insurance, and disability insurance. In addition, ERISA
applies to private-sector employers that willingly offer employees benefits and protects various
parts of plan administration, such as fiduciary responsibilities, reporting and disclosure
requirements, and participant rights (
Warlick,
2019). Moreover, one advantage of ERISA is that
3
it identifies the standard of protection for the workers by making it mandatory for employers to
meet particular requirements when offering them benefits. For instance, ERISA necessitates the
workers be provided with particular information about their benefit plans, like funding sources,
plan details, and possible risks (
Warlick,
2019). Knowing this information makes the employees
well-informed about their benefits, ensuring they know their rights and are not taken advantage
of. Nevertheless, one drawback of ERISA is that it fails to apply to all employers; hence it can
leave some workers without sufficient protection since it mainly applies only to private-sector
employers that willingly offer their employees benefits; hence employees from nonprofit
organizations or government agencies may not be covered.
References
Warlick,
D.
T. (2019). The Employee Retirement Income Security Act and health maintenance
organization litigation.
Legal Nurse Consulting Principles and Practices
, 501-
520.
https://doi.org/10.4324/9780429283642-21
Intro to Entrepreneurship
Watching the Ted Talk, "There is No Luck, Only Good Marketing" by Franz Schrepf, he
illustrated the 4 Ps of a successful market: Product and customer needs, Price and costs,
Promotion and communication, and Places and convenience (Vitality XYZ,2020). One company
I buy products from is Apple Inc. In terms of products, Apple is famously known for its high-
quality and innovative products, such as AirPods, MacBooks, iPad, and iPhones. In addition,
Apple continues to upgrade and improve its products to meet the changing customer needs and
desires, making them user-friendly and highly reliable. Moreover, regarding the price of Apple's
products, the products they sell are a little expensive when contrasted with other companies
selling the same products. But irrespective of their expensive products, their durability, features,
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and quality match the price (
Johnson et al.,2012). Their products are of high quality and
luxurious, attracting customers willing to pay premium prices for them. Moreover, regarding
promotion, Apple uses different marketing channels such as television, social media, online
advertising, and print to promote its products. Lastly, regarding place, Apple sells its products
and services using extensive distribution networks such as physical retail stores, online stores,
and authorized dealers hence making its products accessible across the world.
References
Johnson, K., Li, Y., Phan, H., Singer, J., & Trinh, H. (2012). The Innovative Success that is
Apple, Inc.
Vitality XYZ. (2020, December 5).
There is No Luck, Only Good Marketing I Franz Schrepf I
Ted
[Video]. YouTube.
https://www.youtube.com/watch?v=yBY082tIkYw
Integrated Advertising
I don't believe increasing the independence and control consumers gain through new
technologies such as the internet, digital video recorders, cell phones, and digital music players
will make brand promotion less significant. Instead of making brand promotion less important,
the new technologies give consumers more control over the content they want to see and how
they want to use it hence making brand promotion still significant in creating awareness and
building trust amongst their consumers (
Dwivedi et al.,2021). Studies have revealed that the
advancement of technology and the rise of online reviews and social media has allowed
consumers to actively promote brands of the products and services they consume. In addition,
consumers depend hugely on recommendations from friends and family and online reviews
before deciding which purchases to make. So when a product has a strong brand, it helps
increase the positive referrals that friends make to each other and more positive reviews
5
(
Dwivedi et al.,2021). The other thing is that the new technologies have opened new doors to
brand promotion since it aids them in reaching a wider audience. For example, with the new
technologies, organizations can employ targeted advertising on search engines, social media
platforms, and mobile apps, enabling them to reach their desired consumers.
References
Dwivedi,
Y.
K., Ismagilova,
E., Hughes,
D.
L., Carlson,
J., Filieri,
R., Jacobson,
J., Jain,
V.,
Karjaluoto,
H., Kefi,
H., Krishen,
A.
S., Kumar,
V., Rahman,
M.
M., Raman,
R.,
Rauschnabel,
P.
A., Rowley,
J., Salo,
J., Tran,
G.
A., & Wang,
Y. (2021). Setting the
future of digital and social media marketing research: Perspectives and research
propositions.
International Journal of Information Management
,
59
,
102168.
https://doi.org/10.1016/j.ijinfomgt.2020.102168
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